
Introduction: “The Need for a Dialogue with Technology” by Mercedes Bunz
“The Need for a Dialogue with Technology” by Mercedes Bunz first appeared in 2016 as chapter 19 of the book The Datafied Society: Studying Culture through Data, published by Amsterdam University Press. The chapter’s main idea is that the algorithmic transformation of society is a “silent revolution” occurring without the necessary public and political debate. Bunz argues that we tend to view technology through a purely economic lens of “disruption,” engaging in a simplistic “for or against” debate rather than shaping its development. Drawing on the philosopher Gilbert Simondon, she posits that an effective critique must go beyond mere opposition and involve a “dialogue with technology,” where humans and machines are understood to be in an “ensemble.” This concept is significant in literary and technology theory because it challenges the traditional view of humans as masters over technology and instead calls for active engagement and digital literacy. Bunz stresses that citizens, and particularly humanities scholars, must move beyond critique from a distance to consciously interact with and understand algorithmic systems, as they fundamentally reshape skilled work, knowledge, and the public sphere.
Summary of “The Need for a Dialogue with Technology” by Mercedes Bunz
🌐 The Silent Revolution of Algorithms
- Bunz argues that the digital revolution is “silent” because it unfolds without hype but deeply transforms society: “Algorithms and data merge in automatized processes of intellectual labour… this slippery slope into an algorithmic society unfolds relatively unnoticed” (Bunz, 2016, p. 249).
- Unlike past technologies (e.g., the printing press, Haraway’s cyborg), today’s technology is rarely debated politically; instead, it is framed as economic disruption—what Christopher Kelty calls a “Fog of Freedom” (p. 249).
- She stresses that society misses the chance to consciously shape technology: “We don’t debate what we want from technology… we are either for or against it” (p. 250).
🔄 Beyond Critique: Turning Towards Technology
- Mere criticism of algorithms is insufficient; action and engagement are needed. Bunz notes: “A negative critique of technology is in danger to fail when it does not actively change anything” (p. 250).
- Drawing on Gilbert Simondon, she proposes a “dialogue with technology”—humans should be in an “ensemble with the machine” rather than distant critics (p. 251).
- Leaving technical expertise solely to corporations or hackers is politically dangerous: “As digital technology has become part of our daily environment… we are all asked to make more of an effort of consciously interacting with technology” (p. 251).
👩💻 Algorithms and Skilled Work
- Algorithms disrupt skilled professions much as machines disrupted manual labor.
- Expertise once exclusive to professionals (doctors, lawyers, journalists) is now “accessible to everyone” and in some cases partially automated (e.g., U.S. legal “e-discovery” software replacing document reviewers) (p. 251).
- Yet, Bunz stresses algorithms will not fully replace experts: “Information needs contextual knowledge to be judged… automation of knowledge needs to be guarded by experts” (p. 252).
- Conclusion: Experts are not erased, but their areas of work are transformed.
👥 The Role of Citizens
- Citizens must cultivate digital literacy: not necessarily coding, but understanding algorithmic limits.
- Bunz asks: “Why a company knows more about me, thanks to analysing data, than I can?” (p. 252).
- She cites Luciana Parisi’s call to study “algorithmic thought” as central to understanding contemporary knowledge and society (p. 252).
- Political urgency: technology is “too important for our societies” to be left unexamined (p. 252).
📰 The Public Sphere in the Digital Age
- The internet democratizes media, giving “an alternative channel for each single member of the public” (p. 252).
- Examples include The Guardian’s early adoption of participatory journalism and social media’s role in movements like Black Lives Matter (p. 253).
- However, risks include mass surveillance, trolling, and unequal visibility: “Some ends are far better connected than others and have more reach: the thick ‘head’ has an advantage over its thin long tail” (p. 253).
- Thus, digital publics are simultaneously more open and more vulnerable.
🎓 Universities and Humanities in Dialogue with Technology
- Bunz argues that universities, especially the humanities, must engage with technology.
- Since algorithms are now a “cultural technique”, humanities scholars should study them as part of knowledge systems: “What can we know? is a classic question posed in the humanities” (p. 253).
- She envisions universities as active spaces for developing a hands-on, cultural dialogue with algorithms.
📡 Making the Silent Revolution Heard
- The upcoming Internet of Things will make technology’s effects increasingly visible: “As things are just about to start babbling… it will soon be hard to ignore it” (p. 254).
- Yet, scholars caution against living with opaque systems: “If we don’t want to live with a technology that is a black box, we all need to interact with it more attentively” (p. 254).
✅ Core Thesis: Mercedes Bunz calls for a dialogue with technology—a conscious, collective, and interdisciplinary engagement that moves beyond critique to active participation. Without such engagement, society risks ceding control of knowledge, work, and the public sphere to opaque, corporate-driven algorithms.
Theoretical Terms/Concepts in “The Need for a Dialogue with Technology” by Mercedes Bunz
| Term/Concept | Explanation | Reference from the Article |
| Silent Revolution 🔵 | The idea that algorithms and data are profoundly reshaping society, especially intellectual work, in a quiet, continuous way, without the public discussion that usually marks major technological changes. | “In her book, The Silent Revolution, Mercedes Bunz describes a relentless transformation that unfolds silently. Algorithms and data merge in automatized processes of intellectual labour…” |
| Dialogue with Technology 🤝 | A method of engaging with technology that moves beyond simple praise or criticism. It involves actively interacting with, understanding, and shaping technology, rather than observing it from a distance. | “Following the French philosopher of technology Gilbert Simondon (1958), I understand this change as a dialogue with technology.” |
| Ensemble (Human-Machine) ⚙️ | A concept from Gilbert Simondon that rejects the idea of humans as masters of machines. Instead, it views humans and technology as existing together in a single, interconnected system or partnership. | “Simondon understood the human as being in an ‘ensemble’ with the machine, instead of being the master above it.” |
| Turning Towards Technology ➡️ | The practical action of creating a “dialogue.” It means applying one’s critique through direct engagement and interaction, rather than holding a detached, and often ineffective, negative viewpoint. | “In short, ‘turning towards technology’ does not mean to become non-critical, but to apply one’s critique in a dialogue with technology.” |
| Zoon Politikon 🏛️ | The classical Greek concept of the human as a “political animal” whose identity is formed through public discourse and opinion-forming. Bunz argues this is threatened by algorithmic decision-making. | “…it questions our identity as zoon politikon. What once was opinion forming has now been taken over by decision-making machines that have become an inherent part of our social organization.” |
| Fog of Freedom 🌫️ | A term from Christopher Kelty used to describe the vague and undefined political promise of digital technology. It highlights how technology’s economic impact often overshadows any clear social or political goals. | “If there is a political promise at all, it is one that can be described with Christopher Kelty (2015) as a ‘Fog of Freedom’.” |
| Algorithmic Thought 🧠 | A concept from Luciana Parisi arguing that to understand what knowledge and thinking are today, one must directly study the logic, capabilities, and limitations of the algorithms that process information. | “As my colleague Luciana Parisi (2013) puts it: when we are interested in what knowledge and thinking is today, we need to study ‘algorithmic thought’.” |
| The Long Tail 📊 | A term describing the structure of the digital public sphere. While technically democratic, attention is concentrated on a few popular entities (the “thick head”), leaving the vast majority of voices with very little reach (the “thin long tail”). | “…the shape of that digital public – the long tail – is one of those problems… The social functions of those ends are far less democratic than the technical functions. Some ends are far better connected than others and have more reach…” |
Contribution of “The Need for a Dialogue with Technology” by Mercedes Bunz to Literary Theory/Theories
🤖 Posthumanism and Philosophy of Technology
This chapter pushes posthumanist theory from the abstract to the practical by providing a clear methodology for engaging with non-human actors (algorithms).
- Decentering the Human: Bunz directly challenges the humanist concept of human mastery over tools. She advocates for Gilbert Simondon’s model of an “ensemble,” where humans and machines coexist in a partnership, forcing a re-evaluation of human exceptionalism.
Reference: “Simondon understood the human as being in an ‘ensemble’ with the machine, instead of being the master above it.”
- Aligning with Cyberfeminism: By citing Donna Haraway’s “A Manifesto for Cyborgs,” Bunz places her argument in a lineage of theories that see technology not as a neutral tool but as a politically charged agent capable of transforming social structures and identity.
Reference: She lists “Donna Haraway’s Cyborg Manifesto (1987)” as a “prominent example for research addressing the political side of technology.”
🏛️ Political Theory and Media Studies
Bunz updates classical political theory for the digital age, arguing that algorithms are fundamentally reshaping the public sphere and the nature of political identity.
- Redefining the Zoon Politikon: The chapter argues that our identity as “political animals” who engage in public discourse is threatened. Algorithmic processes replace human “opinion forming” with automated “decision-making,” thus altering a core component of political life.
Reference: “…it questions our identity as zoon politikon. What once was opinion forming has now been taken over by decision-making machines…”
- Critiquing the Digital Public Sphere: Bunz provides a nuanced critique of the internet’s democratizing effect. Using the concept of “the long tail,” she shows how the technical architecture of the internet does not guarantee a democratic distribution of attention, a vital contribution to theories of digital discourse.
Reference: “The social functions of those ends are far less democratic than the technical functions. Some ends are far better connected than others and have more reach: the thick ‘head’ has an advantage over its thin long tail.”
💻 Digital Humanities and Software Studies
The text serves as a direct call to action for the humanities, defining its crucial role in an era dominated by computational culture.
- Validating Humanistic Methods: Bunz argues that the humanities are uniquely positioned to analyze algorithmic culture because their expertise has always been the study of “human knowledge storing” (e.g., writing, books). She reframes computer code as a cultural text that requires the same rigorous analysis.
Reference: “Today, algorithms are a cultural technique, so from my perspective, it is the humanities that are concerned with human culture.”
- Promoting Algorithmic Literacy: The chapter insists that understanding “algorithmic thought” is not just for computer scientists. It is a necessary literacy for anyone studying contemporary culture, pushing the humanities to engage with technology on a technical and conceptual level.
Reference: “As my colleague Luciana Parisi (2013) puts it: when we are interested in what knowledge and thinking is today, we need to study ‘algorithmic thought’.”
Bunz’s work contributes a strong argument for material engagement, suggesting that abstract, text-based critique is insufficient for understanding and changing our technological world.
- Critique Through Action: The chapter argues that detached criticism of technology is ineffective. It advocates for a materialist approach where critique is followed by “action,” meaning direct interaction and a hands-on dialogue with technological systems.
Reference: “This shows clearly that a negative critique of technology is in danger to fail when it does not actively change anything.”
- Moving Beyond Representation: By insisting on a “dialogue,” Bunz moves the focus from what technology represents to what it does. This aligns with new materialist theories that prioritize the agency and material effects of non-human objects over their interpretation alone.
Reference: “As digital technology has become part of our daily environment… we are all asked to make more of an effort of consciously interacting with technology, and in understanding it…”
Examples of Critiques Through “The Need for a Dialogue with Technology” by Mercedes Bunz
| 📚 Literary Work | 🔍 Critique through Bunz’s Lens |
| 👩💻 The Every by Dave Eggers (2021) | ⚡ Silent Revolution → The novel dramatizes an algorithm-driven society where technology shapes opinion invisibly, echoing Bunz’s claim that “what once was opinion forming has now been taken over by decision-making machines” (p. 249). 🔄 Turning Towards Technology → Eggers shows characters trapped in critique without action; Bunz warns that mere negativity fails: “Critique… is in danger to fail when it does not actively change anything” (p. 250). 👥 Citizenship → The book’s dystopia highlights the need for digital literacy, aligning with Bunz’s call for understanding “algorithmic thought” (p. 252). |
| 🤖 Klara and the Sun by Kazuo Ishiguro (2021) | ⚡ Silent Revolution → Klara’s AI perspective reveals how algorithms integrate unnoticed into human life, embodying Bunz’s “silent” disruption. 🔄 Dialogue with Technology → The novel dramatizes Simondon’s idea of “ensemble with the machine” (p. 251), showing coexistence rather than domination. 📰 Public Sphere → Ishiguro critiques emotional outsourcing to machines, resonating with Bunz’s warning that technology is “too important for our societies” to be left unexamined (p. 252). |
| 🌐 No One Is Talking About This by Patricia Lockwood (2021) | ⚡ Silent Revolution → The protagonist’s fragmented online existence mirrors Bunz’s argument that media matter most when they “seem not to matter at all” (p. 250). 🔄 Skilled Work → The book depicts how expertise and meaning-making collapse under algorithmic feeds, reflecting Bunz’s insight that algorithms change the terrain of knowledge work (p. 251). 📰 Public Sphere → Lockwood’s portrayal of the “portal” echoes Bunz’s analysis of surveillance and trolling as the flipside of digital democratization (p. 253). |
| 📱 The Candy House by Jennifer Egan (2022) | ⚡ Silent Revolution → Egan’s imagined technology of collective memory dramatizes how data silently reshapes human identity and discourse. 🔄 Dialogue vs. Critique → The novel highlights both fascination and fear, showing the limits of binary “for or against” thinking (p. 250). 🎓 Universities & Humanities → Egan’s metafictional style enacts Bunz’s claim that cultural fields must engage with algorithms as “cultural technique” (p. 253). 📡 Making It Heard → Like Bunz’s Internet of Things, Egan suggests the collective voice of technology cannot be ignored once internalized by society (p. 254). |
Criticism Against “The Need for a Dialogue with Technology” by Mercedes Bunz
뜬 Conceptual Vagueness and Idealism
- The central concept of a “dialogue with technology” is arguably metaphorical and idealistic, lacking a concrete, practical definition. It remains unclear how an individual or society can have a meaningful “dialogue” with a non-sentient, privately-owned, and often opaque algorithmic system. The term risks romanticizing technology and anthropomorphizing code, distracting from the human-driven corporate and political interests that actually control it.
🧐 Dismissal of Traditional Critique
- Bunz’s assertion that “a negative critique of technology is in danger to fail when it does not actively change anything” can be seen as a significant underestimation of the power of critical theory. The primary function of critique is not always to produce immediate, measurable change (like market share shifts), but to expose underlying ideologies, power structures, and social consequences. By framing critique as a failure if it’s not followed by “action,” the argument devalues the crucial intellectual work of raising awareness, shaping discourse, and informing policy.
👤 Individualization of Systemic Problems
- The call for citizens to become more “digitally literate” and to “make more of an effort” risks placing the burden of solving systemic issues onto the individual user. This approach can deflect responsibility from the powerful corporations that design and profit from these systems and the governments that fail to regulate them. It suggests that the solution to mass surveillance, data exploitation, and algorithmic bias is individual education rather than collective political action and robust structural reform.
⚖️ Masking of Power Asymmetries
- Using terms like “ensemble” to describe the human-machine relationship creates a false equivalence that masks the profound power imbalance at play. A user and a platform like Google or Facebook are not equal partners in an “ensemble.” The corporation dictates the terms of engagement, owns the infrastructure, and controls the data. This framing can obscure the fundamentally exploitative dynamics of the relationship, where the user is often the product, not a collaborator.
Representative Quotations from “The Need for a Dialogue with Technology” by Mercedes Bunz with Explanation
| 🌟 # | 📖 Quotation + Explanation |
| 🌐 1 | “Algorithms and data merge in automatized processes of intellectual labour… this slippery slope into an algorithmic society unfolds relatively unnoticed” (p. 249). ➡️ This highlights the silent revolution, where algorithms shape culture and society without public awareness. |
| ⚡ 2 | “What once was opinion forming has now been taken over by decision-making machines” (p. 249). ➡️ Bunz warns that algorithms now guide decisions once made through public discourse, altering our identity as political beings. |
| 🔍 3 | “We don’t debate what we want from technology… we are either for or against it” (p. 250). ➡️ She critiques society’s binary attitude toward technology, missing nuanced engagement. |
| 🔄 4 | “A negative critique of technology is in danger to fail when it does not actively change anything” (p. 250). ➡️ Bunz stresses critique must lead to action, not just commentary. |
| 🤝 5 | “Following… Simondon, I understand this change as a dialogue with technology. [The] human [is] in an ‘ensemble’ with the machine” (p. 251). ➡️ She advocates coexistence and dialogue, not dominance or detachment. |
| 👩💻 6 | “Expertise was exclusive… Now the knowledge of teachers, doctors, journalists… has become accessible to everyone” (p. 251). ➡️ Algorithms democratize knowledge, but unsettle skilled professions. |
| 🛠️ 7 | “It is not that the expert is replaced by algorithms. It is more that their areas of work are changing” (p. 252). ➡️ Bunz reframes automation as transformation, not erasure, of expertise. |
| 👥 8 | “We all need to become more digitally literate… to understand what programs can do and what they cannot do” (p. 252). ➡️ She calls for citizen responsibility in cultivating digital literacy. |
| 📰 9 | “The digital public… assists where [journalism] is helpless… but there is a flipside… mass surveillance and trolling are the ugly outcomes” (p. 253). ➡️ The internet strengthens democracy but also creates new vulnerabilities. |
| 🎓 10 | “Humanities scholars should establish their very own dialogue with technology. After all, ‘What can we know?’ is a classic question posed in the humanities” (p. 253). ➡️ She urges the humanities to lead cultural engagement with algorithms, not leave it to computer science alone. |
Suggested Readings: “The Need for a Dialogue with Technology” by Mercedes Bunz
- Bunz, Mercedes. “The Need for a Dialogue with Technology.” The Datafied Society: Studying Culture through Data, edited by Mirko Tobias Schäfer and Karin van Es, Amsterdam University Press, 2017, pp. 249–54. JSTOR, http://www.jstor.org/stable/j.ctt1v2xsqn.24. Accessed 28 Aug. 2025.
- RAJAN, KAUSHIK SUNDER. “Dialogue.” Multisituated: Ethnography as Diasporic Praxis, Duke University Press, 2021, pp. 136–68. JSTOR, https://doi.org/10.2307/j.ctv1zn1sz3.8. Accessed 28 Aug. 2025.
- Drake, Bruce, et al. “It’s Only Words: Impacts of Information Technology on Moral Dialogue.” Journal of Business Ethics, vol. 23, no. 1, 2000, pp. 41–59. JSTOR, http://www.jstor.org/stable/25074221. Accessed 28 Aug. 2025.


