
Introduction: “Collective Memory and Cultural Identity” by Jan Assmann and John Czaplicka
“Collective Memory and Cultural Identity” by Jan Assmann and John Czaplicka first appeared in 1995 in New German Critique, No. 65, within the special issue on Cultural History/Cultural Studies. This influential essay redefines the framework for understanding memory by distinguishing between “communicative memory”—short-term, everyday oral recollection—and “cultural memory”—a long-term, objectivized, and institutionally anchored form of memory that sustains a group’s cultural identity across generations. Drawing on Maurice Halbwachs and Aby Warburg, the authors argue that cultural memory is not biologically inherited but socially constructed and maintained through texts, rituals, symbols, and institutions. Their conceptualization is central to literary theory and cultural studies, emphasizing how literature, as a form of cultural memory, preserves and reactivates shared knowledge, values, and identity across time. The essay has become foundational in discussions about how cultures remember, how identity is shaped through narrative, and how literature functions not merely as aesthetic expression but as a medium of historical continuity and collective self-reflection.
Summary of “Collective Memory and Cultural Identity” by Jan Assmann and John Czaplicka
• Introduction of Cultural vs. Communicative Memory
- The authors distinguish cultural memory from communicative memory: “We define the concept of cultural memory through a double delimitation that distinguishes it: from ‘communicative’ or ‘everyday memory’… and from science, which does not have the characteristics of memory as it relates to a collective self-image” (Assmann & Czaplicka, 1995, p. 126).
- Communicative memory is “based exclusively on everyday communications… characterized by a high degree of non-specialization, reciprocity of roles, thematic instability, and disorganization” (p. 127).
• Characteristics of Communicative Memory
- It is limited in temporal scope: “this horizon does not extend more than eighty to… one hundred years into the past… three or four generations” (p. 128).
- It lacks formal structure and permanence: “The communicative memory offers no fixed point… such fixity can only be achieved through a cultural formation” (p. 128).
• Transition from Communicative to Cultural Memory
- The authors challenge Halbwachs’ view that objectified culture loses its memory function, asserting instead that memory persists through “objectivized culture and organized or ceremonial communication” (p. 128).
- They introduce the idea of the “concretion of identity”—the stabilization of group identity through memory embedded in cultural forms (p. 129).
• Cultural Memory as Structured, Durable, and Identity-Forming
- Cultural memory has a long temporal horizon: “Cultural memory has its fixed point; its horizon does not change with the passing of time” (p. 129).
- It is anchored in symbolic forms: “texts, rites, monuments… form ‘islands of time,’… into memory spaces of ‘retrospective contemplativeness'” (p. 129).
• Six Key Features of Cultural Memory
- Concretion of Identity
- Cultural memory shapes group identity through selection and opposition: “defined through a kind of identificatory determination in a positive (‘We are this’) or in a negative (‘That’s our opposite’) sense” (p. 130).
- Capacity to Reconstruct
- Memory is shaped by the present: “What remains is only that ‘which society in each era can reconstruct within its contemporary frame of reference'” (p. 130).
- Formation
- Memory requires objectification: “The objectivation or crystallization of communicated meaning… is a prerequisite of its transmission” (p. 131).
- Organization
- It relies on institutional structures and specialized roles: “Cultural memory… always depends on a specialized practice, a kind of ‘cultivation'” (p. 131).
- Obligation
- Cultural memory has normative power: “engenders a clear system of values… which structure the cultural supply of knowledge and the symbols” (p. 132).
- Reflexivity
- Memory is self-aware and interpretative: “Cultural memory is reflexive in three ways: practice-reflexive, self-reflexive, and reflexive of its own image” (p. 133).
• Conclusion: Cultural Memory and Society
- Cultural memory allows a society to see itself and project an identity: “Through its cultural heritage a society becomes visible to itself and to others” (p. 133).
- The selection of what is remembered reveals cultural values: “Which past becomes evident in that heritage and which values emerge in its identificatory appropriation tells us much about the constitution and tendencies of a society” (p. 133).
Theoretical Terms/Concepts in “Collective Memory and Cultural Identity” by Jan Assmann and John Czaplicka
Term/Concept | Detailed Explanation | Usage Sentence from Article | Reference |
Collective Memory | A shared understanding of the past constructed by a group, rooted in cultural practices rather than biology. | “The specific character that a person derives from belonging to a distinct society and culture… is a result of socialization and customs.” | Assmann & Czaplicka, 1995, p. 126 |
Cultural Memory | Long-term memory maintained through institutions and symbolic forms such as texts, rites, and monuments, shaping group identity across generations. | “Cultural memory has its fixed point; its horizon does not change with the passing of time.” | Assmann & Czaplicka, 1995, p. 129 |
Communicative Memory | Memory based on everyday communication, informal and limited to the past 80–100 years (3–4 generations). | “The concept of ‘communicative memory’ includes those varieties of collective memory that are based exclusively on everyday communications.” | Assmann & Czaplicka, 1995, p. 127 |
Objectivized Culture | Cultural knowledge crystallized in external forms (texts, architecture, rituals), enabling memory to persist beyond individual lives. | “Once living communication crystallized in the forms of objectivized culture… the group relationship… are lost.” | Assmann & Czaplicka, 1995, p. 128 |
Figures of Memory | Anchoring points such as events, festivals, or epics that structure cultural memory across time. | “These fixed points are fateful events of the past, whose memory is maintained through cultural formation.” | Assmann & Czaplicka, 1995, p. 129 |
Concretion of Identity | The formation of group identity through shared memory that distinguishes insiders from outsiders. | “Defined through a kind of identificatory determination in a positive (‘We are this’) or in a negative (‘That’s our opposite’) sense.” | Assmann & Czaplicka, 1995, p. 130 |
Memory Horizon | The temporal range of memory—short in communicative memory, fixed and transcendent in cultural memory. | “Cultural memory has its fixed point; its horizon does not change with the passing of time.” | Assmann & Czaplicka, 1995, p. 129 |
Formation | The process of encoding shared meaning into stable cultural forms (e.g., linguistic, ritual, visual). | “The objectivation or crystallization of communicated meaning… is a prerequisite of its transmission.” | Assmann & Czaplicka, 1995, p. 130–131 |
Organization | Institutional support and specialization (e.g., priests, educators) that structure and transmit cultural memory. | “Cultural memory… always depends on a specialized practice, a kind of ‘cultivation.'” | Assmann & Czaplicka, 1995, p. 131 |
Obligation | The normative role of memory in reinforcing group values, symbols, and traditions. | “The relation to a normative self-image of the group engenders a clear system of values and differentiations in importance.” | Assmann & Czaplicka, 1995, p. 132 |
Reflexivity | Cultural memory’s capacity to reflect on itself, on practice, and on group identity. | “Cultural memory is reflexive in three ways: practice-reflexive, self-reflexive, and reflexive of its own image.” | Assmann & Czaplicka, 1995, p. 133 |
Contribution of “Collective Memory and Cultural Identity” by Jan Assmann and John Czaplicka to Literary Theory/Theories
• Cultural Memory as a Framework for Understanding Texts
- The article introduces cultural memory as a central mechanism for transmitting collective identity through literary and cultural forms.
- “Cultural memory comprises that body of reusable texts, images, and rituals specific to each society… whose ‘cultivation’ serves to stabilize and convey that society’s self-image” (p. 133).
- This concept allows literary theory to consider literature as a medium of cultural self-representation and historical continuity.
• Expansion of Intertextuality through Memory Studies
- Assmann and Czaplicka broaden the scope of intertextuality by rooting textual relationships in cultural memory practices rather than purely aesthetic traditions.
- Literature participates in a broader cultural memory: “The entire Jewish calendar is based on figures of memory” (p. 129), which also informs religious texts and narratives.
• Reinforcement of Reader-Response and Reception Theories
- The concept of reconstructive memory aligns with reader-response theory, emphasizing how cultural context affects interpretation.
- “Cultural memory works by reconstructing… every contemporary context relates to these [memory figures] differently” (p. 130).
- This supports the idea that meaning is not fixed in texts but re-actualized in different cultural moments.
• Contribution to Post-Structuralist and Identity Theories
- By linking memory to identity, the article supports post-structuralist critiques of stable subjectivity, showing identity as narratively and culturally produced.
- “Cultural memory preserves the store of knowledge from which a group derives an awareness of its unity and peculiarity” (p. 130).
- Literature thus becomes a site of ideological negotiation and identity construction.
• Canon Formation and the Politics of Memory
- The work engages indirectly with canon theory, highlighting how cultural memory legitimates certain texts and suppresses others.
- “The relation to a normative self-image… structures the cultural supply of knowledge and the symbols” (p. 132).
- Literary canons can be seen as expressions of collective memory’s obligation to reinforce identity.
• Literature as Mnemonic Energy
- The concept of mnemonic energy—how cultural forms like texts preserve emotional resonance over time—bridges aesthetic and historical analysis.
- “In cultural formation, a collective experience crystallizes, whose meaning… may become accessible again across millennia” (p. 129).
Examples of Critiques Through “Collective Memory and Cultural Identity” by Jan Assmann and John Czaplicka
Literary Work | Critique Through Cultural Memory Theory | Memory Framework Applied |
Toni Morrison – Beloved | The novel explores how the trauma of slavery is transmitted across generations. Sethe’s memories serve as figures of memory, anchoring African American cultural identity and history. The community’s rituals and storytelling reinforce collective remembrance. | Figures of Memory; Concretion of Identity; Obligation |
Homer – The Odyssey | The epic serves as an objectivized culture that preserves heroic ideals and social norms. Through cultural formation, it functions as a memory archive that reinforces Greek identity across time. | Objectivized Culture; Cultural Formation; Organization |
Chinua Achebe – Things Fall Apart | The novel portrays the disruption of communicative memory rooted in Igbo oral tradition by colonial forces. Cultural rituals and kinship structures embody endangered memory systems. | Communicative Memory; Cultural Displacement; Formation |
T.S. Eliot – The Waste Land | The poem reflects on post-WWI cultural collapse through fragmented voices and allusions. It uses mnemonic energy and intertextuality to reconstruct Western cultural identity from historical ruins. | Mnemonic Energy; Reconstruction; Reflexivity |
Criticism Against “Collective Memory and Cultural Identity” by Jan Assmann and John Czaplicka
• Overemphasis on Cultural Stability
- Critics argue that the concept of cultural memory may overstate the coherence and continuity of collective identities.
- It tends to idealize how memory is preserved, potentially underplaying conflict, rupture, and transformation within cultures.
• Insufficient Attention to Power and Exclusion
- The theory may neglect how cultural memory is shaped by hegemonic forces that determine which memories are preserved or suppressed.
- It does not fully explore how marginalized groups challenge dominant cultural narratives.
• Ambiguity Between Memory and History
- Despite distinguishing cultural memory from historical knowledge, the theory sometimes blurs the boundary between remembering and historical reconstruction, leading to conceptual vagueness.
• Limited Engagement with Trauma and Forgetting
- The framework prioritizes preservation and transmission, but pays less attention to processes of forgetting, repression, or traumatic memory, which are central in memory studies.
• Essentialist View of Identity
- The link between memory and group identity can risk reifying identity as static or homogeneous, rather than recognizing its dynamic and contested nature.
• Underdeveloped Role of the Individual
- The theory primarily focuses on collective structures and institutions, potentially neglecting the subjective, personal, and emotional dimensions of memory.
• Application Bias Toward Canonical Texts and Traditions
- The theory is often applied to religious, national, or monumental traditions, which may limit its effectiveness in analyzing non-hegemonic or ephemeral cultural forms.
Representative Quotations from “Collective Memory and Cultural Identity” by Jan Assmann and John Czaplicka with Explanation
Quotation | Explanation | Page |
“Cultural memory has its fixed point; its horizon does not change with the passing of time.” | Cultural memory ensures long-term stability by preserving key events or meanings that remain constant across generations through symbolic forms like texts and rituals. | p. 129 |
“Communicative memory… does not extend more than eighty to… one hundred years into the past.” | Unlike cultural memory, communicative memory is short-term, rooted in everyday life and oral communication, typically covering only 3–4 generations. | p. 128 |
“The objectivation or crystallization of communicated meaning… is a prerequisite of its transmission.” | Lasting memory depends on its transformation into durable cultural forms such as language, rituals, or images, which enable transmission beyond direct communication. | p. 130–131 |
“Cultural memory preserves the store of knowledge from which a group derives an awareness of its unity and peculiarity.” | This memory fosters collective identity, offering a framework through which a group understands and differentiates itself. | p. 130 |
“Every individual memory constitutes itself in communication with others.” | Personal memory is socially constructed; individuals remember within and through the frameworks provided by social groups. | p. 127 |
“Figures of memory… form ‘islands of time,’ islands of a completely different temporality suspended from time.” | Certain cultural symbols and rituals serve as timeless anchors, separating themselves from the flow of ordinary time and anchoring collective memory. | p. 129 |
“No memory can preserve the past. What remains is only that which society in each era can reconstruct within its contemporary frame of reference.” | Memory is inherently reconstructive; it adapts the past to current contexts and societal needs. | p. 130 |
“The concept of cultural memory comprises that body of reusable texts, images, and rituals specific to each society…” | Cultural memory is made up of a society’s symbolic repertoire—materials that convey identity and shared values across time. | p. 133 |
“Cultural memory is reflexive in three ways: practice-reflexive, self-reflexive, and reflexive of its own image.” | It not only stores and transmits meaning but also reflects on social practices, its own processes, and the identity of the group. | p. 133 |
“Through its cultural heritage a society becomes visible to itself and to others.” | Cultural memory provides the means for societies to articulate and project their identity both internally and externally. | p. 133 |
Suggested Readings: “Collective Memory and Cultural Identity” by Jan Assmann and John Czaplicka
- Assmann, Jan, and John Czaplicka. “Collective memory and cultural identity.” New german critique 65 (1995): 125-133.
- Assmann, Jan, and John Czaplicka. “Collective Memory and Cultural Identity.” New German Critique, no. 65, 1995, pp. 125–33. JSTOR, https://doi.org/10.2307/488538. Accessed 29 Mar. 2025.
- Erll, Astri. “Locating Family in Cultural Memory Studies.” Journal of Comparative Family Studies, vol. 42, no. 3, 2011, pp. 303–18. JSTOR, http://www.jstor.org/stable/41604447. Accessed 29 Mar. 2025.
- KURCZYNSKI, KAREN. “No Man’s Land.” October, vol. 141, 2012, pp. 22–52. JSTOR, http://www.jstor.org/stable/41684275. Accessed 29 Mar. 2025.