
Introduction: “Conceptual Metaphor in Everyday Language” by George Lakoff and Mark Johnson
“Conceptual Metaphor in Everyday Language” by George Lakoff and Mark Johnson first appeared in The Journal of Philosophy in August 1980 (Vol. 77, No. 8, pp. 453–486), published by the Journal of Philosophy, Inc. This foundational paper challenged traditional views in philosophy and linguistics by arguing that metaphor is not merely a rhetorical or poetic device but a fundamental mechanism shaping human thought, language, and action. Lakoff and Johnson introduced the notion of conceptual metaphor, wherein we understand abstract concepts through more concrete, physical experiences—such as “ARGUMENT IS WAR” or “TIME IS MONEY.” Through extensive linguistic evidence, they demonstrated that our ordinary conceptual system is fundamentally metaphorical in nature, thus reshaping discussions in semantics, cognitive science, and literary theory. Their experientialist perspective further suggested that metaphor structures our perceptions of reality, influencing everything from reasoning to emotional experience. The paper’s influence extends across disciplines, positioning metaphor not as decorative language but as a core constituent of human cognition and cultural understanding.
Summary of “Conceptual Metaphor in Everyday Language” by George Lakoff and Mark Johnson
🔹 Core Argument: Metaphor is Fundamental to Thought and Language
- Metaphor is not just poetic or rhetorical; it is central to everyday thinking and language.
“We have found, on the contrary, that metaphor is pervasive in everyday life, not just in language, but in thought and action” (Lakoff & Johnson, 1980, p. 454).
- Our conceptual system is metaphorical, shaping perception, behavior, and reasoning.
“If we are right in suggesting that our conceptual system is largely metaphorical, then the way we think, what we experience, and what we do every day is very much a matter of metaphor” (p. 454).
🔹 Key Conceptual Metaphors
- ARGUMENT IS WAR: We structure arguments as battles.
“He attacked every weak point in my argument… I demolished his argument” (p. 454–455).
“Many of the things we do in arguing are partially structured by the concept of war” (p. 455).
- TIME IS MONEY: Time is treated as a finite, valuable commodity.
“You’re wasting my time… That flat tire cost me an hour” (p. 456).
“Because of the way that the concept of work has developed… time is precisely quantified” (p. 456).
- IDEAS ARE FOOD / THEORIES ARE BUILDINGS / LOVE IS A JOURNEY: Metaphors define abstract domains.
“Now there’s a theory you can really sink your teeth into” (p. 470).
“We need to construct a strong argument for that” (p. 470).
“Look how far we’ve come… Our marriage is on the rocks” (p. 470).
🔹 Systematicity of Metaphors
- Metaphorical concepts form coherent systems, not isolated expressions.
“Metaphorical expressions in our language are tied to metaphorical concepts in a systematic way” (p. 456).
- One metaphor (e.g., TIME IS MONEY) entails others (e.g., TIME IS A LIMITED RESOURCE) through entailment hierarchies.
“TIME IS MONEY entails that TIME IS A LIMITED RESOURCE, which entails that TIME IS A VALUABLE COMMODITY” (p. 457).
🔹 Highlighting vs. Hiding
- Metaphors highlight certain aspects of a concept while hiding others.
“A metaphorical concept can keep us from focusing on other aspects of the concept which are not coherent with that metaphor” (p. 458).
- Example: ARGUMENT IS WAR hides cooperative aspects of argument.
“We lose sight of the more cooperative aspects involved in an argument” (p. 458).
🔹 Orientational and Ontological Metaphors
- Orientational metaphors give concepts spatial direction:
- HAPPY IS UP, SAD IS DOWN → “My spirits rose… I fell into a depression” (p. 462).
- MORE IS UP, LESS IS DOWN → “My income rose last year” (p. 463).
- Ontological metaphors allow us to view activities or emotions as entities or substances:
“The brutality of war dehumanizes us all… His theory has thousands of little rooms” (p. 461–472).
🔹 Cultural and Experiential Grounding
- Metaphors reflect cultural values:
“The most fundamental values in a culture will be coherent with the metaphorical structure of the most fundamental concepts” (p. 465).
- They are grounded in bodily experience (embodiment):
“Our constant physical activity… makes UP-DOWN orientation… centrally relevant” (p. 476).
🔹 Novel Metaphor and Meaning
- Novel metaphors can create new ways of understanding and guide future actions.
“Metaphors have entailments through which they highlight and make coherent certain aspects of our experience” (p. 481).
- Example: LOVE IS A COLLABORATIVE WORK OF ART
“LOVE IS WORK… LOVE REQUIRES COMPROMISE… LOVE IS CREATIVE” (p. 482).
🔹 Critique of Literalist Theories
- The authors challenge traditional views that restrict metaphor to non-literal language.
“We have tried to show that most of our everyday, ordinary conceptual system… is metaphorically structured” (p. 485).
- They propose an experientialist theory of meaning and truth, where truth is “dependent on understanding” and metaphor plays a central role.
“A sentence is true in a situation when our understanding of the sentence fits our understanding of the situation” (p. 486).
🔹 Philosophical Implications
- Metaphor challenges objectivist theories of language and knowledge.
- Understanding is embodied, metaphorical, and shaped by cultural coherence, not universal logic.
Theoretical Terms/Concepts in “Conceptual Metaphor in Everyday Language” by George Lakoff and Mark Johnson
🧠 Term / Symbol | 📘 Explanation | 📝 Reference Quote |
🔄 Conceptual Metaphor | Understanding one idea or conceptual domain in terms of another. These metaphors structure our thinking. | “The essence of metaphor is understanding and experiencing one kind of thing in terms of another” (p. 455). |
⚙️ Metaphorical Structuring | The way abstract concepts are systematically shaped by metaphor. | “The concept is metaphorically structured, the activity is metaphorically structured, and consequently, the language is metaphorically structured” (p. 455). |
🧱 Structural Metaphor | One concept is structured in terms of another (e.g., ARGUMENT IS WAR). | “Let us start with the concept of an ARGUMENT, and the conceptual metaphor ARGUMENT IS WAR” (p. 454). |
🧭 Orientational Metaphor | Organizes concepts spatially (e.g., UP-DOWN, IN-OUT) based on bodily experience. | “We call them ‘orientational’ metaphors because most of them have to do with spatial orientation: UP-DOWN, IN-OUT…” (p. 461). |
🧊 Ontological Metaphor | Treats abstract experiences (like emotions or events) as objects, substances, or containers. | “We understand events, activities, emotions, ideas… as entities or substances” (p. 461). |
🌐 Systematicity | The coherence and structured relationships among metaphorical concepts. | “Because the metaphorical concept is systematic, the language we use… is systematic” (p. 456). |
🧩 Highlighting and Hiding | Metaphors emphasize some aspects of a concept while concealing others. | “A metaphorical concept can keep us from focusing on other aspects… which are not coherent with that metaphor” (p. 458). |
🧰 Experientialist Theory of Meaning | Meaning arises from embodied human experience, not abstract truth-conditions. | “We are led to a theory of truth that is dependent on understanding” (p. 486). |
🔁 Entailment Structure | The internal logic linking different metaphors, where one implies another. | “TIME IS MONEY entails that TIME IS A LIMITED RESOURCE, which entails that TIME IS A VALUABLE COMMODITY” (p. 457). |
🎨 Novel Metaphor | New metaphor not part of our conventional conceptual system, offering fresh perspectives. | “LOVE IS A COLLABORATIVE WORK OF ART… highlights certain features while suppressing others” (p. 482). |
🧠➡️💬 Concepts We Live By | Metaphors don’t just shape how we speak, but how we perceive, act, and live. | “Our ordinary conceptual system… is fundamentally metaphorical in nature” (p. 454). |
🔍 Cultural Coherence | Metaphors align with culturally shared values and beliefs. | “The most fundamental values in a culture will be coherent with the metaphorical structure of the most fundamental concepts” (p. 465). |
Contribution of “Conceptual Metaphor in Everyday Language” by George Lakoff and Mark Johnson to Literary Theory/Theories
🧠 Literary Theory | 💡 Contribution from Lakoff & Johnson | 📝 Reference from Article |
1. Reader-Response Theory 👓 | Emphasizes the reader’s embodied experience and how understanding is shaped by conceptual metaphors rather than objective meaning. This aligns with the idea that readers construct meaning. | “We define our reality in terms of metaphor, and then proceed to act on the basis of the metaphor… We draw inferences, set goals…” (p. 484) |
2. Deconstruction 🧩 | Challenges rigid binary oppositions (e.g., literal/figurative, object/subject) and shows how meaning is inherently metaphorical and unstable, resonating with Derridean critique of fixed meaning. | “If we are right… the way we think, what we experience, and what we do every day is very much a matter of metaphor” (p. 454) |
3. Structuralism 🧬 | Highlights systematic structures underlying language and thought via metaphors, akin to Saussure’s idea of sign systems and Lévi-Strauss’s binary structures. | “Because the metaphorical concept is systematic, the language we use… is systematic” (p. 456) |
4. Poststructuralism 🌀 | Offers a dynamic and unstable model of meaning, shaped by cultural metaphorical systems, aligning with the poststructuralist view that meaning is never fixed or singular. | “There are cultures where time is none of these things… our values are not independent, but must form a coherent system with the metaphorical concepts we live by” (p. 466) |
5. Phenomenology 🧍 | Rooted in embodied experience, showing how metaphors structure perception and interaction with the world—aligns with Husserl and Merleau-Ponty on lived experience. | “Our conceptual system… is fundamentally metaphorical in nature… concepts structure what we perceive” (p. 454) |
6. Cognitive Poetics 🧠📖 | Directly foundational—this article originates the cognitive approach to metaphor and narrative understanding in literature. Explains how readers and authors use metaphors to make sense of abstract experiences. | “Metaphor is pervasive in everyday life, not just in language, but in thought and action” (p. 454) |
7. Formalism 📐 | Challenges Formalist separation of form and content, by showing that metaphorical form itself carries conceptual meaning and can’t be isolated from thought. | “The metaphor is not merely in the words we use—it is in our very concept” (p. 455) |
8. Cultural Criticism / New Historicism 🌍 | Illuminates how cultural metaphors shape cognition, meaning that literary texts must be interpreted through the lens of their embedded metaphors and cultural coherence. | “The most fundamental values in a culture will be coherent with the metaphorical structure of the most fundamental concepts” (p. 465) |
9. Feminist Literary Theory 🚺📚 | Opens space for analyzing gendered metaphors in literature (e.g., rationality as UP, emotion as DOWN), aligning with critiques of patriarchal language. | “RATIONAL IS UP; EMOTIONAL IS DOWN” (p. 463); “MAN IS UP… RATIONAL IS UP” (p. 464) |
10. Rhetorical Theory 🗣️ | Shifts focus from stylistic ornament to cognitive and conceptual basis of rhetoric, redefining metaphor as essential to argumentation, persuasion, and structure. | “Our conventional ways of talking about arguments presuppose a metaphor… ARGUMENT IS WAR” (p. 455) |
Examples of Critiques Through “Conceptual Metaphor in Everyday Language” by George Lakoff and Mark Johnson
📖 Literary Work | 🔑 Key Conceptual Metaphors | 🧩 Critique via Lakoff & Johnson | 🔖 Article Reference |
🌊 “Moby Dick” by Herman Melville | – Life Is A Journey 🛶 – The Mind Is A Container 🧠📦 – The Sea Is Chaos 🌊⚠️ | Captain Ahab’s obsession is framed through metaphors of spatial containment and existential journey. His quest is not linear but deeply metaphorical—Ahab “contains” his madness like a sealed vessel. The ocean as chaos resonates with metaphors of unstructured danger. | “Ideas are objects… linguistic expressions are containers” (p. 459); “LOVE IS A JOURNEY” as metaphor model (p. 471) |
🕯️ “Macbeth” by William Shakespeare | – Ambition Is Up 📈 – Death Is Down ⚰️📉 – Life Is A Stage 🎭 | Macbeth’s rise and fall embody orientational metaphors: he rises (“vaulting ambition”) and falls (“downward spiral”). The stage metaphor underscores his role-play and self-alienation. Lady Macbeth’s descent into madness reflects SADNESS IS DOWN. | “HIGH STATUS IS UP; LOW STATUS IS DOWN” (p. 463); “LIFE IS A STAGE” as implied structural metaphor (p. 470) |
🧠 “Mrs. Dalloway” by Virginia Woolf | – Time Is A Moving Object 🕰️🚶♂️ – Self Is A Container 🪞📦 – Memory Is A Landscape 🧭🌿 | Woolf uses fluid time metaphors—moments shift like objects in motion. Clarissa and Septimus both “hold” memories metaphorically, showing the MIND AS CONTAINER. The stream-of-consciousness becomes a metaphorical map of internal journeys. | “TIME IS A MOVING OBJECT” (p. 468); “THE MIND IS A CONTAINER” (p. 459); “Experiential gestalts” (p. 476) |
🌲 “The Road Not Taken” by Robert Frost | – Life Is A Journey 🛤️ – Choice Is A Path 🚪🛣️ – Future Is Ahead 🔮➡️ | The poem literalizes the JOURNEY metaphor to discuss decisions. The diverging roads represent conceptual choice-making paths. The speaker “looks down” the path—spatializes time and consequence as distance and depth. | “LOVE IS A JOURNEY” (p. 471); “FUTURE EVENTS ARE UP (AND AHEAD)” (p. 462); “Spatial orientation… frames concepts” (p. 461) |
Criticism Against “Conceptual Metaphor in Everyday Language” by George Lakoff and Mark Johnson
🔍 ❗ Partial Structuring Problem
🔸 “The metaphorical structuring of concepts is necessarily partial…” (p. 455)
🔹 Critique: Since metaphors highlight some aspects while hiding others, the theory may oversimplify or mislead if metaphorically “hidden” dimensions are ignored.
🧠 ⚠️ Dependence on Subjectivity
🔸 “Which values are given priority is partly a matter of the subculture you live in…” (p. 467)
🔹 Critique: The subjective, culturally biased nature of metaphor makes generalizing cognitive structures difficult across societies.
🔗 🔄 Overgeneralization of Metaphors
🔸 “Most of our ordinary conceptual system is metaphorical in nature.” (p. 454)
🔹 Critique: Critics argue this claim lacks empirical precision and tends to uncritically universalize metaphor as a dominant mode of cognition.
🧱 🏗️ Structural Rigidity in Metaphor Pairs
🔸 “We talk about attacking a position… defend our own.” (p. 455)
🔹 Critique: Binary metaphor mappings (e.g., ARGUMENT IS WAR) may impose an overly dualist and combative worldview, ignoring more fluid or cooperative interpretations.
📚 🧪 Philosophical Incompatibility with Traditional Semantics
🔸 “No account of meaning and truth can pretend to be complete… if it cannot account for metaphor.” (p. 486)
🔹 Critique: This challenges established truth-conditional theories of meaning, but critics argue that metaphor lacks logical precision and may not suit formal semantics.
🔀 🌀 Vague Boundaries Between Literal & Metaphorical
🔸 “Literal expressions… and imaginative expressions… can be instances of the same general metaphor.” (p. 471)
🔹 Critique: The blurred line between literal and metaphorical language complicates linguistic clarity, making analysis messy or indeterminate.
🚧 ⚙️ Operational Issues in Application
🔸 “Our account… may seem similar to Goodman’s… but we are at odds with Goodman…” (p. 458)
🔹 Critique: The authors reject rival theories but don’t fully develop alternative frameworks or offer rigorous methodologies for identifying metaphors in practice.
🎭 🎨 Inadequate Treatment of Poetic or Creative Language
🔸 “Literal expressions… and imaginative expressions… can be instances of the same general metaphor.” (p. 472)
🔹 Critique: Literary scholars argue that the nuanced, polysemous nature of literary metaphor is not adequately addressed, being reduced to cognitive templates.
🧩 💬 Fragmentation in Understanding Emotion or Abstract Domains
🔸 “No sharply defined conceptual structure for the emotions emerges from emotional functioning alone…” (p. 476)
🔹 Critique: Emotional metaphors (e.g., “LOVE IS A JOURNEY”) are reductionist, potentially ignoring multi-layered emotional realities.
Representative Quotations from “Conceptual Metaphor in Everyday Language” by George Lakoff and Mark Johnson with Explanation
🔹 | Quotation | Explanation |
🔺 | “Our ordinary conceptual system, in terms of which we both think and act, is fundamentally metaphorical in nature.” | This foundational claim asserts that metaphor isn’t decorative; it shapes everyday cognition and behavior. |
🛡️ | “ARGUMENT IS WAR… We attack his positions and we defend our own.” | This illustrates how conceptual metaphors (e.g., argument as war) structure our language and behavior. |
⏳ | “TIME IS MONEY… You’re wasting my time.” | Demonstrates how we perceive time as a quantifiable commodity due to cultural and economic systems. |
💬 | “Communication is viewed as sending ideas in containers through a conduit.” | Refers to the “conduit metaphor” — a dominant but limiting way we conceptualize communication. |
🎯 | “The essence of metaphor is understanding and experiencing one kind of thing in terms of another.” | Core definition of conceptual metaphor: it’s about mapping knowledge from one domain to another. |
🔍 | “Metaphorical concepts can keep us from focusing on other aspects… which are not coherent with that metaphor.” | Metaphors highlight and hide — they frame perception while excluding other views. |
🌡️ | “HAPPY IS UP; SAD IS DOWN.” | This orientational metaphor is grounded in physical posture and shows how emotions are spatially conceptualized. |
🧱 | “THEORIES ARE BUILDINGS… The argument collapsed.” | Abstract ideas like theories are metaphorically structured as physical entities to make them graspable. |
🧠 | “We claim that most of our normal conceptual system is metaphorically structured.” | Reaffirms that metaphor is not exceptional but essential to how thought operates. |
🧭 | “The most fundamental values in a culture will be coherent with the metaphorical structure of the most fundamental concepts in the culture.” | Suggests that metaphorical systems align with and reinforce cultural values. |
Suggested Readings: “Conceptual Metaphor in Everyday Language” by George Lakoff and Mark Johnson
- Lakoff, George, and Mark Johnson. “Conceptual metaphor in everyday language.” Shaping entrepreneurship research. Routledge, 2020. 475-504.
- Lakoff, George, and Mark Johnson. “Conceptual Metaphor in Everyday Language.” The Journal of Philosophy, vol. 77, no. 8, 1980, pp. 453–86. JSTOR, https://doi.org/10.2307/2025464. Accessed 12 Apr. 2025.
- Merten, Don, and Gary Schwartz. “Metaphor and Self: Symbolic Process in Everyday Life.” American Anthropologist, vol. 84, no. 4, 1982, pp. 796–810. JSTOR, http://www.jstor.org/stable/676491. Accessed 12 Apr. 2025.
- Diekema, Douglas S. “METAPHORS, MEDICINE, AND MORALS.” Soundings: An Interdisciplinary Journal, vol. 72, no. 1, 1989, pp. 17–24. JSTOR, http://www.jstor.org/stable/41178462. Accessed 12 Apr. 2025.