Exoticism: Etymology, Meanings, and Concept
Etymology: The term “exoticism” stems from the Greek “exotikos” (ἔξωτικός), signifying “foreign” or “external.” This origin highlights the fundamental concept of exoticism as a mode of perceiving and representing that which is perceived as distinct from one’s own culture or experience.
Meanings and Concepts:
- Othering: Exoticism often constructs a dichotomy of “self” versus “other,” wherein cultures, places, or individuals are defined primarily through their perceived difference from dominant norms. This process can perpetuate stereotypes, oversimplifications, or fetishization of the unfamiliar.
- Objectification: The exotic can be commodified and transformed into an object of consumption, whether through tourism, art, or literature. This objectification reflects power imbalances and raises questions about the ethics of representation.
- Fantasy and Idealization: Representations informed by exoticism frequently project idealized or romanticized visions of foreign cultures. These projections can prioritize aesthetic appeal, mystery, or the allure of the unknown, potentially obscuring complex lived realities or social issues.
- Colonial Legacy: Exoticism is intertwined with the history of colonialism. Representations of the “exotic other” were often used to justify domination, exploitation, and the imposition of Western values and systems upon colonized territories.
- Ambiguous Potential: While often complicit in problematic power dynamics, exoticism can also offer a space for cross-cultural exchange and the subversion of dominant narratives. It can potentially facilitate critical reflection on cultural norms and spark interest in understanding diverse perspectives.
Exoticism: Definition of a Theoretical Term
Exoticism is a mode of representation that focuses on the perceived differences between cultures, often emphasizing the foreign, unfamiliar, or “other.” It can involve objectification, idealization, and the reinforcement of power imbalances between the observer and the observed. While exoticism can be associated with problematic stereotypes, it also holds the potential for cross-cultural exchange and critical reflection on established norms.
Exoticism: Theorists, Works and Arguments
1. Edward Said and the Critique of Orientalism
- Work: Orientalism (1978)
- Argument: Edward Said’s groundbreaking work, Orientalism, critiques the West’s longstanding practice of constructing knowledge about the East (Orient). He argues that these representations are not objective portrayals, but rather serve to solidify Western dominance. Said exposes how the Orient is often stereotyped as passive, irrational, and inferior, justifying colonial projects and perpetuating a binary of “self” versus “other.”
- Quote: “[Orientalism] is a way of coming to terms with the Orient that is based on the idea that the Orient is in some way fundamentally different from the West.” (Said, Orientalism, p. 1)
2. Loїc Winkin and the Myth of the Primitive
- Work: The Myth of Primitive Society (1981)
- Argument: Loїc Winkin challenges the romanticized portrayal of non-Western cultures as “primitive” or untouched by civilization. He argues that these representations simplify complex societies and erase their histories. Winkin suggests that such portrayals often serve a nostalgic purpose for a lost Western past, obscuring the diverse realities of these cultures.
- Quote: “The image of the primitive is not the distorted reflection of a real and independent object, but the artificial product of a specific historical and cultural situation.” (Winkin, The Myth of Primitive Society, p. 13)
3. Gayatri Spivak and the Subaltern Voice
- Work: “Can the Subaltern Speak?” (1988)
- Argument: Gayatri Spivak’s influential essay, “Can the Subaltern Speak?”, problematizes the representation of colonized subjects (“subalterns”) within narratives dominated by the colonizer. She argues that the subaltern’s voice is often silenced or misrepresented due to the inherent power dynamics at play. Spivak highlights the challenges of representing the experiences of the colonized “other” within a framework established by the colonizer.
- Quote: “The subaltern as historical agent is therefore constituted within the structure of an argument which, by its very nature, in its very essence, disappears that trace, constitutes it as a kind of vanishing point.” (Spivak, “Can the Subaltern Speak?”, p. 308)
4. Mary Louise Pratt and the Power of Travel Writing
- Work: Imperial Eyes: Travel Writing and Transculturation (1992)
- Argument: Mary Louise Pratt analyzes travel writing as a tool of colonial exploration and control. She examines how travel narratives construct foreign landscapes and cultures, often through a lens of Western superiority and cultural dominance. Pratt argues that these narratives reinforce existing power structures while simultaneously revealing fissures and potential sites of resistance within the colonial project.
- Quote: “The form of travel writing is deeply implicated in the imperial project, and yet it is also a site where that project is unstable and sometimes even contested.” (Pratt, Imperial Eyes, p. 7)
5. Homi K. Bhabha and the “Third Space” of Hybridity
- Work: The Location of Culture (1994)
- Argument: Homi K. Bhabha offers a more nuanced perspective on exoticism by introducing the concept of the “third space.” He identifies this liminal zone as the point of encounter and interaction between cultures, where fixed identities and hierarchies are challenged. In this space, Bhabha argues, exotic representations can become sites of resistance and the emergence of hybrid identities that subvert dominant narratives.
- Quote: “It is in the ‘in-between spaces’ that the transformation of meaning and the emergence of new enunciatory strategies can be investigated.” (Bhabha, The Location of Culture, p. 37)
Exoticism: Major Characteristics
- Emphasis on Difference:
- Example: Joseph Conrad’s Heart of Darkness portrays Africa and its people as fundamentally “other” compared to the European colonizers. This emphasis on difference reinforces a sense of foreignness and mystery.
- Romanticization and Idealization:
- Example: Pierre Loti’s Madame Chrysanthème paints a romanticized portrait of Japan, focusing on geishas, cherry blossoms, and notions of quaintness. This idealization often obscures the complexities and lived realities of the culture.
- Objectification and the Exotic Gaze:
- Example: Gustave Flaubert’s Salammbô depicts ancient Carthage through a lens of exotic spectacle, emphasizing lavish rituals and sensual descriptions. This focus on the exotic as an object of consumption reflects a power dynamic between observer and observed.
- Primitivism and Nostalgia:
- Example: Paul Gauguin’s paintings of Tahiti portray it as an idyllic paradise untouched by civilization. This primitivist lens often aligns with a sense of Western loss or disillusionment, projecting idealized visions onto the “other.”
- Stereotypes and Erasure:
- Example: The use of “Oriental” tropes (harems, veiled women, despotic sultans) in many Western works simplifies diverse cultures, reducing the complex realities of the Middle East to a set of harmful stereotypes.
- Subversion and Ambiguity:
- Example: Rudyard Kipling’s Kim explores cross-cultural exchange and identity formation with a degree of complexity. While often criticized for its colonial framework, the work also suggests the possibility of understanding (and even adopting) elements of the “other” culture.
Important Notes:
- Context Matters: Representations of the exotic vary across historical periods and individual texts. Consider the specific social and cultural context of the work’s creation.
- Power Dynamics: Exoticism is often bound up with issues of power, domination, and the perpetuation of stereotypes.
- Not A Monolith: Avoid oversimplifying all exotic representations as wholly negative. Some works might offer critiques embedded within the exotic framework, or consciously subvert stereotypes.
Exoticism: Relevance in Literary Theories
Literary Theory | Relevance of Exoticism | Literary Example |
Orientalism | Central concept. “The Orient” is constructed by the West as a place of mystery, sensuality, and inherent “otherness.” This justifies Western perspectives of dominance and control. | Edward Said’s Orientalism analyzes works like Flaubert’s descriptions of Egypt or Kipling’s Kim. |
Postcolonial Criticism | Examines how exoticism was used historically to support colonial power structures. Focuses on how colonized cultures and people have been represented (often inaccurately) by those in power. | Chinua Achebe’s Things Fall Apart challenges the exoticized portrayal of African cultures found in colonial literature like Joseph Conrad’s Heart of Darkness. |
Feminist Criticism | Explores the intersection of gender and exoticism. Often, exoticism of non-Western cultures is intertwined with portraying women as submissive, hyper-sexualized, or in need of “saving” by Western men. | Mary Wollstonecraft Shelley’s Frankenstein can be read as the monster embodying anxieties about the exotic and uncontrolled female power. |
Psychoanalytic Criticism | Exotic settings or characters can represent the unconscious desires, fears, or repressed aspects of the self (“the other”). | H. Rider Haggard’s She uses the African backdrop and the figure of Ayesha to explore the allure and danger of the unconscious feminine power. |
Cultural Studies | Investigates how exoticism functions in contemporary popular culture. Analyzes how ideas of “the exotic” are packaged and sold, and the effects this has on cultural understanding | Films like Aladdin and “Eat, Pray, Love” perpetuate simplified tropes of the Middle East and Southeast Asia as mystical, spiritual escapes. |
Exoticism: Application in Critiques
Short Story 1: “The Hills Like White Elephants” by Ernest Hemingway
- Ambiguous Setting: The story is set in Spain, but lacks specific cultural markers. This creates a sense of a generic, “exotic” backdrop for the American couple’s conflict.
- Symbolism of Landscape: The barren hills could symbolize the relationship’s emptiness, subtly influenced by the foreign, unwelcoming landscape.
- The Woman as “Other”: Jig is associated with nature and the surrounding landscape, subtly marked as different and therefore potentially threatening to the male protagonist’s sense of control.
Short Story 2: “A Temporary Matter” by Jhumpa Lahiri
- The Exotic Within the Familiar: The story focuses on an Indian-American couple, challenging assumptions about the “exotic” only being external and foreign.
- Food as Cultural Marker: The preparation and sharing of meals highlight cultural differences within the couple, potentially symbolizing larger communication gaps.
- Subversion of Expectations: Shukumar, though marked by his heritage, is ultimately the less emotionally expressive partner – upending stereotypical ideas of the “exotic.”
Poem 1: “Ozymandias” by Percy Bysshe Shelley
- Ruins as Exotic Spectacle: The poem focuses on the remains of a once-mighty empire in a desert landscape, emphasizing the alluring mystery and transience of power.
- Orientalist Lens?: Debate exists over whether the poem reinforces stereotypes of the East as decayed or serves as a critique of all empires, regardless of origin.
- The Power of Description: Shelley’s vivid imagery (“lone and level sands”) constructs an exotic scene primarily for a Western audience.
Poem 2: “The Love Song of J. Alfred Prufrock” by T.S. Eliot
- Urban Exoticism: The poem evokes images of fog, yellow smoke, and half-deserted streets, creating an exotic sense of alienation within a familiar, modern city.
- Prufrock as Self-Other: Prufrock’s anxieties and indecision paint himself as exotic, foreign, and potentially threatening to his own sense of social belonging.
- Fragments of Culture: The poem weaves in snippets of foreign languages and cultural references, contributing to a sense of fragmented and potentially exotic high culture.
Exoticism: Relevant Terms
Term | Definition |
Orientalism | A theoretical framework, coined by Edward Said, analyzing how the West constructs “the Orient” (the Middle East, Asia) as fundamentally different, inferior, and in need of Western control. |
Othering | The process of defining one group as the norm, thereby marking all other groups as different, unusual, or potentially threatening. |
Stereotyping | Applying overly simplified, often negative characteristics to a whole group of people based on their culture, race, or other identity aspects. |
Cultural Appropriation | Taking elements of another culture (symbols, practices, aesthetics) without understanding or respecting their context, often for personal gain or exploitation. |
Noble Savage | A romanticized stereotype portraying people from non-Western cultures as inherently innocent, pure, and in harmony with nature (often contrasted against the perceived corruption of “civilization”). |
Primitivism | A Western artistic movement that drew inspiration from non-Western art and cultures, often viewing them as more authentic or spiritually profound than Western society. |
Gaze | The act of looking, often analyzed in terms of power dynamics. An “exotic gaze” can objectify or reduce the observed culture or person. |
Hybridity | The blending of cultural influences. Can challenge exoticism by recognizing the complexity and interconnectedness of cultures. |
Mimicry | The (sometimes unconscious) imitation of dominant cultural norms by a marginalized group. Can be a strategy for survival or an ambivalent act that both conforms to and undermines power structures. |
Transculturation | The process of cultural exchange and transformation, emphasizing how cultures mutually influence each other, rather than just one imposing on another. |
Exoticism: Suggested Readings
Foundational Works
- Said, Edward W. Orientalism. Vintage Books, 1979.
- Bhabha, Homi K. The Location of Culture. Routledge, 1994.
- Spivak, Gayatri Chakravorty. “Can the Subaltern Speak?” Marxism and the Interpretation of Culture, edited by Cary Nelson and Lawrence Grossberg, Macmillan, 1988, pp. 271-313.
Literary Applications
- Kabbani, Rana. Europe’s Myths of Orient. Indiana University Press, 1986.
- Melman, Billie. Women and the Popular Imagination: Popular Culture and the Representation of Women. Palgrave Macmillan, 1988.
- Young, Robert J. C. Colonial Desire: Hybridity in Theory, Culture, and Race. Routledge, 1995.
Contemporary Perspectives and Applications
- Huggan, Graham. The Postcolonial Exotic: Marketing the Margins. Routledge, 2001.
- Lowe, Lisa. Immigrant Acts: On Asian American Cultural Politics. Duke University Press, 1996.
- Prahba, Mridula. “Hybridity and its Discontents: Politics, Science, Culture.” Economic and Political Weekly, vol. 31, no. 26, 1996, pp. 1591-1599.
Websites
- Postcolonial Studies @ Emory: https://scholarblogs.emory.edu/postcolonialstudies/ A comprehensive resource with critical essays and links to further readings.
- The Edward Said Archive: https://archive.org/details/orientalism0000said Contains biographical information, works by Said, and critical resources on Orientalism.