“Steering Clear of Bullshit? The Problem of Obscurantism” by Viktor Ivanković: Summary and Critique

“Steering Clear of Bullshit? The Problem of Obscurantism” by Viktor Ivanković first appeared in Philosophia in 2016, published by Springer Science+Business Media.

"Steering Clear of Bullshit? The Problem of Obscurantism" by Viktor Ivanković: Summary and Critique
Introduction: “Steering Clear of Bullshit? The Problem of Obscurantism” by Viktor Ivanković

“Steering Clear of Bullshit? The Problem of Obscurantism” by Viktor Ivanković first appeared in Philosophia in 2016, published by Springer Science+Business Media. The article critically advances the philosophical conversation on “bullshit” by identifying a conceptual gap in the influential accounts by Harry Frankfurt and G.A. Cohen. Ivanković argues that a significant form of bullshit—obscurantism, or the intentional use of opaque, ambiguous language to deceive or overawe—escapes Frankfurt’s producer-focused analysis and is inadequately captured by Cohen’s product-centered framework. By distinguishing between obscurantist bullshit and mere obscurity, Ivanković situates bullshit within a normative landscape that includes not just the text and its author, but the audience (or bullshittee) as well. Drawing on Boudry and Buekens, he elucidates the rhetorical mechanisms and cognitive biases that facilitate the spread of philosophical obscurantism, including immunizing strategies, aesthetic seduction, and the exploitation of charitable interpretation. Importantly, he resists essentialist definitions of bullshit, instead advocating for a morally nuanced account that foregrounds authorial intent and the audience’s susceptibility. In the realm of literary theory and philosophy of language, Ivanković’s intervention deepens our understanding of clarity as a philosophical virtue and refines the epistemic and ethical distinctions between bad writing and intentional obfuscation. His work is thus vital for contemporary debates on academic style, truth-telling, and the ethics of intellectual discourse.

Summary of “Steering Clear of Bullshit? The Problem of Obscurantism” by Viktor Ivanković

🧠 Overview: Addressing Gaps in Bullshit Theory

  • Ivanković critiques existing definitions of “bullshit” by Harry Frankfurt and G.A. Cohen.
  • He introduces obscurantism as a distinct and under-theorized form of bullshit.
  • The central claim: “Obscurantist bullshit pushes the envelope of the current conceptual frameworks” (Ivanković, 2016, p. 2).

👤 Frankfurt’s Producer-Oriented Account

  • Frankfurt defines bullshit by the intent of the speaker: the bullshitter “is indifferent to how things really are” (Frankfurt, 1988).
  • Bullshit is worse than lying because it disregards truth entirely.
  • Ivanković critiques this view as too narrow: “Frankfurt’s essentialism… is insufficiently inclusive” (Ivanković, 2016, p. 3).

📦 Cohen’s Product-Oriented Account

  • Cohen focuses on the product of bullshit, particularly unclarifiable unclarity.
  • He targets philosophical texts (e.g., Althusser, Hegel) that appear deliberately incomprehensible.
  • Ivanković aligns with Cohen but notes a lack of emphasis on the bullshitter’s intent:

“What Cohen wants to look at is bullshit taken independently from the producer” (p. 6).


🧩 Introducing Obscurantism

  • Defined as the deliberate use of opacity to deceive or elevate trivial claims.
  • Not all obscure writing is obscurantist; intent matters.
  • Quote: “There is an important normative difference between being an obscurantist and someone who merely writes obscurely” (p. 4).

🎭 Bullshit as a Three-Part Relation

  • Ivanković introduces a triadic framework:
    1. Bullshit (the product),
    2. Bullshitter (the producer),
    3. Bullshittee (the audience).
  • This model expands on both Frankfurt’s and Cohen’s accounts by emphasizing the audience’s interpretive role.

🧪 Mechanisms of Obscurantism (via Boudry & Buekens)

  • Ambiguity as virtue: vagueness perceived as profundity.

Example: Lacan’s “the Other” — a term so multivalent it becomes meaningless (p. 14).

  • Immunizing strategies: use of relativism or constructivism to deflect critique.

“Truth is always relative to a discourse” (p. 15).

  • Authority and seduction: leveraging academic status or obscure jargon to “insulate arguments from criticism” (p. 16).

🧰 The Practical Challenge of Intent

  • Ivanković argues for the importance of identifying intentional deception.
  • But intent is hard to detect: “A more narrow conception that I offer… brings up the practical difficulty of identifying authors as bullshitters” (p. 17).
  • Nevertheless, intention remains central to moral fault.

🧾 The “Obscuria” Thought Experiment

  • Hypothetical society where obscure writing is the norm.
  • He presents 4 types of philosophers in Obscuria:
    1. Deliberate obscurantists (clear bullshitters).
    2. Unaware mimics (merely obscure).
    3. Culturally conditioned defenders (borderline cases).
    4. Regretful conformists (morally permissible obscurantism).
  • Concludes: intent and context both matter, but not all obscurants are equally blameworthy.

📏 Clarity as a Normative Principle

  • Obscurantism must be scrutinized, but mere avoidance of bullshit is not enough.
  • Clarity demands “self-criticism, effort, and pedantry” (p. 20).
  • Quoting Williamson:

“The fear of boring oneself or one’s readers is a great enemy of truth” (Williamson, 2006, p. 185).


Conclusion

  • Obscurantist bullshit is a normative and epistemic problem.
  • Both the producer’s intent and the audience’s receptiveness must be considered.
  • The proposed framework offers a more comprehensive lens to identify and challenge academic bullshit.

Theoretical Terms/Concepts in “Steering Clear of Bullshit? The Problem of Obscurantism” by Viktor Ivanković
🧩 Term📖 Explanation📝 Quotation & In-text Citation
🎭 BullshitA speech act where the speaker shows indifference to the truth. Unlike lying, the bullshitter doesn’t care whether what they say is true or false, only how it sounds or appears.“To a bullshitter, claims Frankfurt, the truth of his utterances are of no importance” (Ivanković, 2016, p. 5).
👤 BullshitterThe agent who produces bullshit. Frankfurt focuses on their internal state—primarily indifference to truth rather than intent to deceive.“Frankfurt follows suit in terms of focusing on the performer of bullshit, rather than the product itself…” (p. 5).
👂 BullshitteeThe receiver of bullshit—someone manipulated by stylistic, aesthetic, or authoritative appeal to accept nonsense.“…an exhaustive account of the social phenomenon of bullshit will observe three aspects – the product, the producer, and the audience” (p. 4).
🌫️ ObscurantismThe deliberate use of opaque, jargon-heavy, or ambiguous language intended to mislead, elevate triviality, or conceal weakness. It’s Ivanković’s key addition to bullshit theory.“Obscurantism… escapes Frankfurt’s radar… and is not given distinct status in Cohen’s framework” (p. 1).
🧱 Unclarifiable UnclarityCohen’s term for philosophical texts so obscure that clarification distorts them beyond recognition. A hallmark of academic bullshit.“Not only obscure but… if we are able to break the obscurity down, the resulting product is trivial or unrecognizable” (p. 3).
🔒 Immunizing StrategiesRhetorical defenses like radical relativism or postmodern constructivism that protect obscurities from rational critique.“Immunizing strategies consist of general and theory-independent arguments… such as radical relativism about truth” (p. 15).
🔄 Hermeneutic Effort & Principle of CharityReaders are often biased to assume obscure texts are meaningful, which sustains obscurantism. This effort feeds into loss aversion and adaptive preference.“…he is willing to invest a huge hermeneutic effort… persuaded that the hidden treasure… is valuable” (p. 16).
🧠 Intentional vs. Unintentional BullshitDifferentiates deliberate deception (obscurantist) from accidental obscurity (incompetence or cultural mimicry). Central to Ivanković’s ethical distinction.“…the deliberate producer commits a very different and barely comparable kind of moral fault” (p. 13).
🏛️ Obscuria (Thought Experiment)A fictional philosophical culture where obscurity is normalized. Used to illustrate the moral and epistemic complexity of bullshit in academic environments.“Let us call this context Obscuria… where philosophers subscribe to a particular writing style” (p. 18).
🧭 Principle of ClarityA philosophical standard favoring precise, comprehensible, and accessible communication. Not equivalent to avoiding bullshit but conceptually linked.“…while exposing and avoiding philosophical bullshit is important… the mere avoidance… is not conducive to an exhaustive principle of clarity” (p. 4).
Contribution of “Steering Clear of Bullshit? The Problem of Obscurantism” by Viktor Ivanković to Literary Theory/Theories

🧠 1. Critical Theory / Frankfurt School

  • Connection: Engages with Harry Frankfurt’s foundational work On Bullshit, expanding it to challenge ideological and epistemic manipulation in intellectual discourse.
  • Contribution:
    • Ivanković criticizes Frankfurt’s essentialism for excluding obscurantist forms of academic manipulation.
    • He re-frames bullshit as part of a broader ideological structure, where language is used not just to mislead but to establish power.
    • “Frankfurt’s essentialism… is insufficiently inclusive” (Ivanković, 2016, p. 3).
  • Relevance: Adds nuance to ideological critique by addressing how intellectual obfuscation reinforces epistemic authority without substance.

📜 2. Post-Structuralism

  • Connection: Challenges the celebration of ambiguity found in postmodern and post-structuralist texts (e.g., Lacan, Derrida, Žižek).
  • Contribution:
    • Argues that not all ambiguity is emancipatory or profound—some is strategically obscure to resist falsifiability and critique.
    • Discusses “ambiguity as value”: the view that interpretive multiplicity = profundity.
    • “Obscurantists rely on loose and undefined concepts in equally loosely configured systems…” (p. 14).
  • Relevance: Critiques deconstructionist aesthetics when they cross into intentional mystification; calls for a normative check on opacity in theoretical language.

✍️ 3. Rhetorical and Discourse Theory

  • Connection: Explores how rhetoric and style function as tools of deception in philosophical and theoretical texts.
  • Contribution:
    • Identifies rhetorical strategies like “hermeneutic overinvestment” and “immunizing strategies” (e.g., appeals to relativism).
    • Reveals how obscurantist writing manipulates the audience’s cognitive and interpretive biases.
    • “Immunizing strategies consist of general and theory-independent arguments… such as radical relativism about truth” (p. 15).
  • Relevance: Deepens rhetorical theory by introducing moral dimensions to discourse analysis—when obscurity is used for manipulation.

🔎 4. Reader-Response Theory

  • Connection: Positions the bullshittee (audience) as an active participant whose interpretive charity and bias are exploited.
  • Contribution:
    • Emphasizes how readers’ own assumptions and “principle of charity” are co-opted into validating nonsense.
    • Highlights the role of hermeneutic effort in the production of meaning—often in vain.
    • “…the reader’s charitableness remains effective until other cognitive biases become operative” (p. 16).
  • Relevance: Challenges the assumption that meaning is always co-constructed; alerts to asymmetries of intent and interpretation.

🧰 5. Structuralism / Semiotics

  • Connection: Considers how language structures and signifiers are sometimes intentionally emptied of meaning.
  • Contribution:
    • Analyzes terms like Lacan’s “the Other” as floating signifiers with excessive ambiguity.
    • Critiques when signs are used not for sense-making but for impression and mystique.
    • “This testifies only to the ‘rich’ and ‘profound’ character of the insights we have been offered” (p. 14).
  • Relevance: Reinforces structuralist critique of semantic instability and connects it to moral and epistemic responsibility in theory-making.

🧾 6. Marxist Literary Theory

  • Connection: Reflects the concerns of analytical Marxists like G.A. Cohen in exposing vacuous ideological jargon in academic Marxism.
  • Contribution:
    • Targets “Althusserian Marxism” and similar trends for cloaking trivial insights in pompous, obscure prose.
    • Defends a Marxism free from obfuscation—“Marxism without bullshit.”
    • “Cohen specifically targets Althusserian Marxists… as bullshit” (p. 6).
  • Relevance: Reorients Marxist criticism toward conceptual clarity, rational accountability, and anti-elitism in theory.

💬 7. Philosophy of Language & Literary Style

  • Connection: Questions what makes writing obscure vs. obscurantist, and how style becomes a tool of deception.
  • Contribution:
    • Proposes a normative distinction: “writing obscurely” ≠ “writing to obscure.”
    • Introduces “Obscuria” as a fictional academic setting to explore the ethics of stylistic conformity.
    • “There is an important normative difference between being an obscurantist and someone who merely writes obscurely” (p. 4).
  • Relevance: Offers tools for evaluating style, precision, and authorial responsibility in literary and academic prose.

🧭 8. Ethics of Interpretation / Clarity as a Virtue

  • Connection: Engages with literary ethics—how clarity itself is a moral stance in writing.
  • Contribution:
    • Advocates for the principle of clarity as a normative goal in scholarly discourse.
    • Rejects the idea that aesthetic complexity should override truth-seeking or intelligibility.
    • “Avoiding bullshit is not conducive to an exhaustive principle of clarity” (p. 4).
  • Relevance: Pushes literary theory to recognize clarity and sincerity as critical virtues, not just stylistic preferences.

Examples of Critiques Through “Steering Clear of Bullshit? The Problem of Obscurantism” by Viktor Ivanković
🧩 Work🎯 Critique through Ivanković’s Framework🔍 Key Obscurantist Indicators
📘 Jacques Lacan – ÉcritsIvanković (drawing from Boudry & Buekens) cites Lacan as a textbook case of deliberate obscurantism, using overloaded signifiers (like “the Other”) to create mystique rather than clarity.– Ambiguity as rhetorical virtue- Loosely defined central terms- Reader forced into hermeneutic over-effort (Ivanković, 2016, pp. 14–15)
📙 Martin Heidegger – Being and TimeThough not explicitly named, Ivanković echoes Cohen’s critique of philosophers like Heidegger, whose language is often impenetrably obscure and resists clarification.– “Unclarifiable unclarity” (Cohen)- Ambiguity mistaken for depth- Immunizing jargon from critique (p. 6)
📕 Louis Althusser – Reading CapitalCohen’s original target, supported by Ivanković, Althusser is framed as a producer of academic bullshit—presenting banal or confused claims in intentionally complex prose.– Intentional obfuscation- Marxist jargon divorced from substance- Audience dependency on authorial authority (p. 6)
📗 Slavoj Žižek – The Sublime Object of IdeologyŽižek is mentioned indirectly (e.g. in the Lacan section) as someone who uses theoretical pastiche and ambiguous constructs that often serve an aesthetic or performative function more than a clarifying one.– Cross-referencing cinematic/theoretical language without synthesis- Seductive ambiguity- Resistance to paraphrase (pp. 14–15)
Criticism Against “Steering Clear of Bullshit? The Problem of Obscurantism” by Viktor Ivanković

️ 1. Over-Reliance on Authorial Intent

  • Ivanković insists that intentionality distinguishes obscurantism from mere obscurity, but:
    • Intent is notoriously difficult to verify in academic writing.
    • Risk of subjectivity: readers might project intent without sufficient evidence.
    • Undermines the practicality of the theory: “To identify obscurantists, we must infer intention—an unstable criterion.”

📉 2. Undermines Value of Complexity

  • The article risks conflating complexity with deception, implying that opaque language is suspicious by default.
    • Philosophical or literary works may be complex due to the subject, not due to bad faith.
    • For example, works by Heidegger or Derrida often require dense terminology for ontological nuance.

🔄 3. Circularity in Defining Bullshit

  • Ivanković criticizes Frankfurt’s essentialism but does not clearly escape it himself:
    • His expanded model still hinges on mental states and normative assumptions.
    • The term “bullshit” remains slippery despite the three-part structure (bullshit–bullshitter–bullshittee).

🔍 4. Under-theorized Audience Role

  • While Ivanković introduces the “bullshittee”, the analysis of audience psychology is limited and simplified.
    • More engagement with reader-response theory or cognitive linguistics could enhance this part.
    • The model underestimates cultural literacy and interpretive competence among readers.

🧪 5. Selective Targeting of Theoretical Traditions

  • The critique is implicitly biased against continental/postmodern thinkers, e.g. Lacan, Žižek, Althusser.
    • Neglects to critique obscurity in analytic philosophy, despite acknowledging it.
    • Risks appearing as an ideological defense of analytic clarity rather than a balanced philosophical inquiry.

🚫 6. Incomplete Conceptual Boundaries

  • The distinction between “merely obscure” and “obscurantist” remains unstable:
    • Some hypothetical cases (e.g., the “Obscuria” philosopher) show that moral fault is gradient, not binary.
    • No clear criteria to consistently classify authors into categories.

🧭 7. Pessimism Toward Clarity

  • Despite endorsing the principle of clarity, Ivanković ends with a pessimistic conclusion:
    • Suggests that even avoiding bullshit does not lead to clarity.
    • This may weaken the normative thrust of the entire argument.
Representative Quotations from “Steering Clear of Bullshit? The Problem of Obscurantism” by Viktor Ivanković with Explanation
🔖 Quotation🧠 Explanation
1. “Obscurantism… escapes Frankfurt’s radar in tracking those judgments unconcerned with truth.” (p. 1)Sets up the central claim: Frankfurt’s theory fails to capture deliberate obfuscation, which Ivanković terms obscurantist bullshit.
2. “There is an important normative difference between being an obscurantist and someone who merely writes obscurely.” (p. 4)Introduces Ivanković’s key ethical distinction—not all obscure writing is immoral, but deliberate obfuscation is.
3. “Cohen wants to look at bullshit taken independently from the producer, focusing on the product.” (p. 6)Critiques Cohen’s approach as ignoring authorial intent, which is crucial for judging moral blame.
4. “Immunizing strategies consist of general and theory-independent arguments… such as radical relativism.” (p. 15)Highlights rhetorical devices used by obscurantist authors to deflect criticism and resist falsification.
5. “He is willing to invest a huge hermeneutic effort… persuaded that the hidden treasure… is valuable.” (p. 16)Describes how readers may over-interpret nonsense, mistaking obscurity for depth due to cognitive bias.
6. “The deliberate producer commits a very different and barely comparable kind of moral fault.” (p. 13)Clarifies that intentional bullshit is ethically worse than mere incompetence or obscurity.
7. “Obscurantists rely on loose and undefined concepts in equally loosely configured systems.” (p. 14)Criticizes philosophical jargon used without clarity, often to impress or obscure lack of substance.
8. “Let us call this context Obscuria… where philosophers subscribe to a particular writing style.” (p. 18)Introduces a thought experiment to explore how academic norms might normalize or excuse bullshit.
9. “While exposing and avoiding philosophical bullshit is important… the mere avoidance… is not conducive to an exhaustive principle of clarity.” (p. 4)Argues that avoiding bullshit isn’t enough—we need positive clarity standards for writing.
10. “The fear of boring oneself or one’s readers is a great enemy of truth.” (quoting Williamson, p. 20)Ends by reinforcing that truth-seeking requires precision and discipline, not stylistic seduction.
Suggested Readings: “Steering Clear of Bullshit? The Problem of Obscurantism” by Viktor Ivanković
  1. Ivanković, Viktor. “Steering clear of bullshit? The problem of obscurantism.” Philosophia 44.2 (2016): 531-546.
  2. Fredal, James. “Rhetoric and Bullshit.” College English, vol. 73, no. 3, 2011, pp. 243–59. JSTOR, http://www.jstor.org/stable/25790474. Accessed 19 July 2025.
  3. Wakeham, Joshua. “Bullshit as a Problem of Social Epistemology.” Sociological Theory, vol. 35, no. 1, 2017, pp. 15–38. JSTOR, http://www.jstor.org/stable/26382904. Accessed 19 July 2025.
  4. Frankfurt, Harry G. “ON BULLSHIT.” On Bullshit, Princeton University Press, 2005, pp. 1–68. JSTOR, https://doi.org/10.2307/j.ctt7t4wr.2. Accessed 19 July 2025.
  5. Cohen, G. A. “COMPLETE BULLSHIT.” Finding Oneself in the Other, edited by Michael Otsuka, Princeton University Press, 2013, pp. 94–114. JSTOR, http://www.jstor.org/stable/j.cttq956b.9. Accessed 19 July 2025.