
Introduction: âHegemony, Power, Media: Foucault and Cultural Studiesâ by Thomas S. McCoy
âHegemony, Power, Media: Foucault and Cultural Studiesâ by Thomas S. McCoy first appeared in Medien Journal in its 14th year, issue 3 of 1988. This article holds a significant position in the intersection of literary theory and cultural studies by reframing the relationship between power, ideology, and discourse through the lens of Michel Foucaultâs theoretical insights. McCoy argues that Foucaultâs conceptualization of powerâunderstood not as solely repressive but productive, relational, and pervasiveâoffers a potent supplement to the ideological critiques that dominate the cultural studies tradition exemplified by figures such as Stuart Hall. Unlike Hall, who places ideology at the center of cultural analysis, Foucault resists this framework, focusing instead on how discursive formations shape subjectivity and produce regimes of truth. McCoy traces the implications of Foucaultâs theories for understanding mass media, particularly television, as instruments not only of representation but of social normalization and discipline. By invoking Foucaultâs concepts of biopower, surveillance, and the rejection of the ârepressive hypothesis,â McCoy demonstrates how media subtly regulate behavior and reinforce hegemonic norms under the guise of entertainment and information. The article is essential in literary and media theory for advocating a Foucauldian shift from ideological interpretation to an analysis of discursive power, illuminating how media discourse constitutes social reality and subject positions. As such, McCoyâs work marks a critical moment where Foucaultâs post-structuralist thought is methodically integrated into Anglo-American cultural studies, reshaping debates on power, representation, and social control.
Summary of âHegemony, Power, Media: Foucault and Cultural Studiesâ by Thomas S. McCoy
Power as Productive, Not Merely Repressive
Foucault redefines power beyond the classical repressive model, emphasizing its productive and relational nature.
âPower is productive as well as coercive, situational as well as pervasiveâ (McCoy, 1988, p. 71).
âFoucault examines the workings of power through local, âmicro-processesâ⊠producing regimes of truth that pervade societyâ (p. 71).
Media as a Vehicle of Power/Knowledge
Mass mediaâespecially televisionâdo not merely reflect society, but actively shape discursive norms and subjectivity.
âTelevision presents carefully structured, strategically shaded versions of social life⊠enculturating viewers to values and normsâ (p. 71).
âThe media shape public discourse⊠in accord with Foucaultâs conception of power-knowledgeâ (p. 71).
Critique of Ideology: Hall vs. Foucault
While Stuart Hall grounds cultural studies in ideology, Foucault sidesteps ideology in favor of discursive formations and subject production.
âHall emphasizes the centrality of ideology. Foucault leaves ideology aloneâ (p. 71).
âFoucault does not primarily concern himself⊠with blocs of ideas⊠he is concerned with powerâ (p. 71).
Normalization Over Repression
Foucault replaces the ârepressive hypothesisâ with a more nuanced concept of normalization as a subtle and pervasive form of control.
âHe advances a conception of social discipline as a productive, complex social functionâ (p. 71).
âNormalization took place, values and morals emerged⊠to structure the tacticsâ (p. 79).
Power and the Formation of the Subject
Foucaultâs theory shifts the focus from the autonomous subject to one produced by power relations and discursive practices.
âThe individual⊠is the product of a relation of power exercised over bodies, multiplicities, movements, desires, forcesâ (Foucault 1980d, cited in McCoy, p. 74).
âIt is not power, but the subject, which is the general theme of my researchâ (Foucault 1983: 209; p. 75).
Biopower and the Materiality of Control
Biopower represents the subtle embedding of power into institutions, bodies, and routines to regulate populations and produce docile subjects.
âBio-power⊠structuring and educating individuals to facilitate the order of thingsâ (p. 78).
âThe great fantasy is⊠a social body constituted by the universality of wills. [Instead, it is] the materiality of power operating on the very bodies of individualsâ (Foucault 1980d: 55; p. 79).
Cultivation and Surveillance through Television
Television functions as a disciplinary device, teaching norms through ritual and dramatization, subtly reinforcing hegemony.
âTelevision extends the legitimacy of the social formation⊠through ritualâ (Gerbner & Gross, 1976, cited in McCoy, p. 85).
âHeavy viewers⊠are more likely⊠to call themselves moderate, but hold⊠conservative positionsâ (Gerbner et al., 1982; p. 86).
Reframing Hegemony Beyond the State
Foucault decentralizes power, moving away from state-centric models and focusing on dispersed networks and capillary processes.
âFoucault attempts to outflank⊠the State/civil distinction. He locates social discipline and regulation as practices evoking power-knowledge relationsâ (p. 74).
âThere seems to me no necessity to postulate the State as the locus for condensing various social practicesâ (p. 74).
Power-Communication Distinction
Power must be distinguished from communicationâit structures what can be said, not merely how it is said.
âIt becomes necessary also to distinguish power relations from relationships of communication⊠language, signs or symbolic mediumsâ (Foucault 1983: 217; p. 78).
âPower works its way intentionally but anonymously⊠systematic and self-generativeâ (p. 75).
Media and âThinkable Thoughtâ
Mass media in liberal democracies structure what is publicly debatable, creating boundaries around acceptable discourse.
âMass media order societyâs discourses by structuring the thresholds of thinkable thoughtâ (p. 88).
âWithin public discourse, Chomsky locates a âframework for possible thoughtââ (Chomsky, 1985; p. 82).
Theoretical Terms/Concepts in âHegemony, Power, Media: Foucault and Cultural Studiesâ by Thomas S. McCoy
A central term drawn from Gramsci and developed by Hall to describe the cultural dominance of ruling classes. McCoy explains that hegemony functions not through force but by shaping norms: âHegemony is the process by which a historical bloc of social forces is constructed and the ascendancy of that bloc securedâ (p. 72). | |
A foundational Foucauldian concept that power and knowledge are mutually reinforcing. McCoy writes: âKnowing is perhaps powerâs corporeality⊠Power is made for cuttingâ (p. 75). | |
Foucault emphasizes small, localized power mechanisms embedded in institutions: âFoucault examines the workings of power through local, âmicro-processesâ⊠producing regimes of truthâ (p. 71). | |
Language, practices, and representations that construct meaning and organize social life. The media operate as a discursive field: âThe politics of signification take place largely through the mediaâ (p. 72). | |
The process through which norms are internalized, producing docile subjects: âNormalization took place⊠values and morals emerged to treat or structure the tacticsâ (p. 79). | |
Foucault rejects the autonomous subject, arguing the self is produced by power relations: âThe individual⊠is the product of a relation of power exercised over bodiesâŠâ (Foucault 1980d, p. 74). | |
Drawn from Foucaultâs Panopticon, surveillance is key in social control: âThe all-seeing, controlling model of the âPanopticonâ formed the bedrock for the social disciplinesâ (p. 81). | |
Institutions (schools, prisons, media) that manage individuals through observation and regulation: âTheir aim is not to understand human beings⊠but to control themâ (p. 81). | |
Refers to modern strategies of regulating life and populations: âBio-power works by motivating the management of life through⊠disciplines and regulatory controlsâ (p. 79). | |
Central for Hall, contested by Foucault. Hall sees ideology as shaping consciousness, while Foucault focuses on discursive practices instead: âHall emphasizes the centrality of ideology. Foucault leaves ideology aloneâ (p. 71). | |
A concept used by Hall to link ideological elements. Foucault doesnât use the term, but McCoy notes: âHe simply does not situate it on ideological terrainâ (p. 74). | |
Foucault critiques the notion that power represses and truth liberates: âFoucault labels the repressive hypothesis⊠and replaces it with normalization and disciplineâ (p. 76). | |
Foucaultâs methodological approach, rejecting totalizing theory: âFoucault is a pluralist⊠His critical pluralism avoids totalityâ (p. 73). | |
Techniques through which individuals shape their identities, often influenced by institutional discourses (p. 81). | |
Systems of discursive legitimacy that organize what is accepted as true: âProducing regimes of truth that pervade societyâ (p. 71). |
Contribution of âHegemony, Power, Media: Foucault and Cultural Studiesâ by Thomas S. McCoy to Literary Theory/Theories
Contribution to Cultural Studies and Ideology Critique (Hall, Gramsci)
Bridges Foucault and Hall: McCoy positions Foucaultâs ideas as a complement, not an opposition, to cultural studies:
âWhile Hall and Foucault by no means trace the same territory⊠their approaches are not mutually exclusiveâ (p. 71).Extends the concept of hegemony: He elaborates on Gramsciâs and Hallâs concepts by introducing Foucaultâs focus on discipline and normalization as additional mechanisms:
âIdeology organizes social experience⊠signification formulates socially advantageous outlooks⊠that uphold hegemonyâ (p. 72).Challenges totalizing ideology-based frameworks: McCoy suggests that ideology alone cannot explain contemporary power:
âFoucault⊠simply does not situate it on ideological terrainâ (p. 74).
Contribution to Poststructuralist and Foucauldian Literary Theory
Centers Power/Knowledge in cultural analysis: McCoy reinforces that knowledge is not neutral, but structured by power:
âKnowing is perhaps powerâs corporeality⊠Power is made for cuttingâ (p. 75).Proposes discourse as a critical method: Instead of ideology, Foucault introduces discursive formations as sites of meaning production:
âFoucault examines⊠discursive formations producing regimes of truth that pervade societyâ (p. 71).Rejects the âRepressive Hypothesisâ: He critiques theories that equate power only with repression, expanding literary theoryâs approach to subjectivity:
âHe advances a conception of social discipline as a productive, complex social functionâ (p. 71).
Contribution to Theories of the Subject and Identity
Decenters the Cartesian subject: Foucault, through McCoyâs lens, redefines the subject as a construct of power relations:
âThe individual, with his identity and characteristics, is the product of a relation of power exercised over bodiesâŠâ (Foucault 1980d, p. 74).Supports theories of subjectivation: The article integrates âtechnologies of the selfâ with cultural critique, applicable to literary depictions of identity:
âDiscursive practices, tactics and strategies influence development⊠yet again, no one plans such developmentsâ (p. 77).
Contribution to Media Theory and Cultural Criticism
Applies Foucauldian power to mass media: McCoy brings Foucault into media theory, a move not fully taken by Foucault himself:
âThe media affect the formations of discourse⊠strategically shaded versions of social lifeâ (p. 71).Frames media as disciplinary apparatus: The media are shown to be central in forming docile subjects:
âTelevision⊠aids in the production, as well as the reproduction, of social disciplineâ (p. 71).Aligns with Gerbnerâs cultivation analysis: This empirical angle demonstrates how media enculturate values, echoing Foucaultâs âdocile bodiesâ:
âTelevision cultivates common perspectives⊠enculturating viewers to normsâ (p. 86).
Contribution to Political Theory and Literary Representations of the State
Deconstructs the State as a totalizing force: McCoy, through Foucault, moves beyond Althusserâs structural model of the state:
âThere seems⊠no necessity to postulate the State as the locus for condensing various social practicesâ (p. 74).Reveals the Stateâs subtle normalization strategies: The article argues that power in liberal democracies is not always coercive but operates through norms and discourse:
âNormalization has taken precedence over the coercive legal apparatusâ (p. 80).
Epistemological Impact on Literary and Communication Theory
Redefines truth as constructed: Foucault undermines traditional humanist ideas of literary âtruthâ or authorial intention:
âThe real problem lies not in the idea that humanity progresses, but in what fashion have events unfoldedâŠâ (p. 77).Connects narrative structures to power networks: The article supports analyses of literature and media that trace powerâs distribution rather than fixed meanings:
âPower relations, not power itself, form the field of analysisâ (Foucault 1983, p. 78).
Examples of Critiques Through âHegemony, Power, Media: Foucault and Cultural Studiesâ by Thomas S. McCoy
Surveillance and normalization as instruments of state power. Thought and language are controlled by institutions to maintain social discipline. | âThe media shape public discourse⊠strategically shaded versions of social life⊠aid in the production, as well as the reproduction, of social disciplineâ (p. 71). | |
Biopower and the regulation of bodies, gender roles, and reproductive control reflect McCoyâs focus on power/knowledge shaping individual subjectivity. | âBio-power works by motivating the management of life through the polar activities of disciplines and regulatory controlsâ (p. 79). | |
Discipline masked by pleasure and consumer culture. Norms are produced through entertainment and media, not through overt coercion. | âTelevision presents rules of power through programs⊠enculturating viewers to values and norms useful to the development of âdocileâ individualsâ (p. 71, 85). | |
Micro-processes of power and bureaucratic normalization obscure the individualâs understanding of their position within systemic power. | âPower does not simply seize upon oneâs mind⊠the individual is the product of a relation of power exercised over bodies, multiplicities, movements, desiresâ (p. 74). |
Criticism Against âHegemony, Power, Media: Foucault and Cultural Studiesâ by Thomas S. McCoy
Overreliance on Foucaultâs Perspective
McCoy privileges Foucaultâs framework at the expense of other valid critical approaches.
âFoucault remained agnostic with regard to formations of class struggle⊠the truth of discursive relations is not of primary importâ (p. 73).
This detachment can appear dismissive of the material consequences of class and economic inequalities.
Lack of Theoretical Synthesis with Stuart Hall
Although McCoy compares Hall and Foucault, he doesnât fully resolve their theoretical incompatibilities.
âHall chides Foucault for his emphasis on difference over unityâ (p. 73).
Hallâs holistic emphasis on ideology is never fully reconciled with Foucaultâs pluralist model.
Ambiguity in Application to Media
McCoy stretches Foucaultâs ideas to mass media without Foucault having directly addressed them.
âWhile Foucault researched⊠he did not write about mass communication. Yet his method appears applicable to communication studyâŠâ (p. 75).
This interpretive leap can be critiqued as speculative and lacking empirical grounding.
Limited Engagement with Counter-Arguments
The article doesnât fully engage critics of Foucault who emphasize collective agency or emancipatory politics.
âHe does not accept the analysis of critical theory⊠nor especially with those who argue that the truth will free usâ (p. 73).
Such dismissal may ignore the liberatory potential within traditional Marxist or postcolonial critiques.
Neglect of Subjective Experience
Foucaultâs rejection of the Cartesian subject, though discussed, overlooks the importance of lived, affective experience in cultural studies.
âThe individual⊠is the product of a relation of power exercised over bodies, multiplicities, movements, desires, forcesâ (p. 74).
This mechanistic model of subject formation might underplay personal agency and resistance.
Generalization of Media Function
McCoy arguably treats television and media as monolithic instruments of hegemony.
âTelevision presents rules of power through programs that portray what befalls people who violate those rulesâŠâ (p. 85).
This risks ignoring the multiplicity and contestation within media audiences and texts.
Representative Quotations from âHegemony, Power, Media: Foucault and Cultural Studiesâ by Thomas S. McCoy with Explanation
âPower is made for cutting.â (Foucault 1984a) | Power is not merely repressive but active and strategic; it divides, organizes, and structures society. |
âThe individual, with his identity and characteristics, is the product of a relation of powerâŠâ (1980d: 74) | Foucault dismantles the notion of a fixed self; identity is shaped through power acting upon the body and social practices. |
âTelevision presents carefully structured, strategically shaded versions of social life.â (McCoy, p.71) | Mass media construct reality by presenting normative content that supports hegemonic ideologies. |
âPower does not work only as repression, but displays multiform productive aspects as well.â (1980f) | Power also enables: it creates discourses, norms, knowledge systems, and identitiesânot just oppression. |
âThe prison was meant to be an instrument⊠comparable with the school, the barracks or the hospitalâŠâ (1980c: 40) | Institutions share techniques of controlâdisciplinary power operates through subtle, systematic normalization. |
âIt is both much more and much less than ideology. It is the production of effective instrumentsâŠâ (1980e: 102) | Power exceeds ideology by acting through techniques, apparatuses, and administrative systems that shape conduct. |
âKnowledge is not primarily a product of understanding. Inextricably imbued with powerâŠâ (McCoy, p.75) | Knowledge is never neutral; it emerges within power relations and reinforces structures of control. |
âPublic discourse is formed, to a significant extent, by discourse as presented in the media.â (McCoy, p.82) | Media do not merely reflect realityâthey manufacture the terms and limits of public debate and knowledge. |
âNormalization took place, values and morals emerged to treat or structure the tactics.â (McCoy, p.79) | Norms arise from practices and discourses, forming strategies of social control that appear natural. |
âThe media structure the public discourse by creating forms of truth tellingâŠâ (Postman 1985, in McCoy) | Media shape how society defines truth, legitimacy, and credibilityâoften through entertainment-based narratives. |
Suggested Readings: âHegemony, Power, Media: Foucault and Cultural Studiesâ by Thomas S. McCoy
- McCoy, Thomas S. âHegemony, power, media: Foucault and cultural studies.â (1988): 71-90.
- Behlman, Lee. âFrom Ancient to Victorian Cultural Studies: Assessing Foucault.â Victorian Poetry, vol. 41, no. 4, 2003, pp. 559â69. JSTOR, http://www.jstor.org/stable/40007031. Accessed 7 Apr. 2025.
- Beverley, John. âCultural Studies.â Latin American Literary Review, vol. 20, no. 40, 1992, pp. 19â22. JSTOR, http://www.jstor.org/stable/20119618. Accessed 7 Apr. 2025.
- Morris, Gay. âDance Studies/Cultural Studies.â Dance Research Journal, vol. 41, no. 1, 2009, pp. 82â100. JSTOR, http://www.jstor.org/stable/20527625. Accessed 7 Apr. 2025.