Introduction: Popularity of “One Pound Fish”
The key feature of the song “One Pound Fish” is that it addresses the common man’s quest for purchasing affordable fish for just “one pound,” a concept spontaneously created by Shahid Nazir. In fact, Shahid Nazir himself was working as a part-time seller at a stall in 2011 when he improvised the tune and composed the lyrics on the spot to address the challenge of attracting customers. The song features simple lyrics urging the audience to buy inexpensive fish from the young man, with the uncomplicated lyrics serving as the backbone of the song. Living in the United Kingdom, Shahid Nazir adapted the song to British culture, where he was employed to sell fish (Fairbairn, 2012). To draw customers to his budget-friendly fish, he coined and sang this song at his fish stall.
Work and Popularity of “One Pound Fish”
“One Pound Fish” was initially performed by Shahid Nazir in the United Kingdom while he was working at a fish stall. It wasn’t released as part of an album or as a single; rather, it was a spontaneous creation aimed at attracting customers. Someone, possibly Colin Miller, recorded and uploaded a video of Shahid Nazir singing the song on YouTube. This video quickly gained immense popularity, accumulating 14,654,312 views and 71,000 likes. Despite his lack of experience, critics praised the singer. The song is intercultural as it addresses the common man’s challenge of buying affordable fish (Butter, 2012). Its popularity is particularly notable in South Asia and Europe, and the reasons for its widespread appeal extend beyond cultural and economic factors to include feminist perspectives.
Medium and Popularity of “One Pound Fish”
In the age of the Internet, cultural objects and artifacts often go viral within moments. When “One Pound Fish” was uploaded, its creator and uploader were initially unaware of its cultural associations. The song was sung in Pakistani or Indian accents, particularly in Punjabi, which are not very common in the United Kingdom. Upon its release on YouTube, it resonated instantly with the audience, particularly with women. The cultural background is specific in this case, as the singer belonged to the former colony of the United Kingdom. Given the significant number of Punjabis residing in the United Kingdom, locals were somewhat familiar with the cultural nuances and linguistic elements of the song.
Features of Popularity of “One Pound Fish”
Zeeshan Sheikh, a cultural commentator from Pakistan, emphasizes that the humorous spirit in which the song was sung played a significant role in its popularity. He points out that it’s amusing, starting from the authentic Pakistani accent to British women mimicking Pakistani actresses (Sheikh, 2013). In essence, it represented a blend of cultural traits that particularly appealed to the ladies, a common occurrence in popular culture. Sheikh further argues that people appreciate a departure from conventional and traditional music videos in favor of more authentic, live performances. This was precisely what the public was seeking, and this intercultural aspect contributed to its popularity not only in the United Kingdom and Pakistan but also in India and worldwide wherever people found it intriguing. The song became a sensation, primarily because it directly addressed middle-class ladies, resonating with Pakistan’s middle-class culture. However, underlying its appeal was another factor—financial considerations.
Economic Motive and Popularity of “One Pound Fish”
Indeed, economic motives often underlie the creation and popularity of cultural or non-cultural artifacts. Shahid Nazir, a marketing student, recognized this dynamic and understood that marketing success hinges on appealing to women. In an interview with Zeeshan Sheikh, he mentioned that he was aware that if women are attracted to a product, they would bring men along (Sheikh, 2013). This underscores the significant impact women can have on the success of a product, a principle also evident in advertising and marketing strategies. Another crucial factor in the equation was Shahid Nazir’s financial situation. Arriving in the United Kingdom on a student visa, he faced financial constraints. Recognizing that substantial earnings were necessary and that selling fish in large quantities was essential, he combined his personal financial motive with a marketing strategy targeting the feminine side of the middle class.
Woman and Popularity of “One Pound Fish”
Felix B. Fatunwase argues that Shahid Nazir initially attracted women as part of marketing the fish he was hired to sell. Despite the song mentioning only “lady,” Fatunwase contends that both men and women rushed to purchase the fish because Shahid Nazir was the only black person among them. This argument gains credibility as he was selling fish within a white community where race typically might not matter (Fatunwase, 2014, p. 14). The crucial point is that he successfully attracted women, a strong marketing strategy that contributed significantly to his popularity. The economic benefits became apparent to him later when he discovered that the uploader had earned thousands of dollars through YouTube (Fatunwase, 2014, p. 14). It’s worth noting that Shahid Nazir was initially employed as a seller on the fish stall, unaware of the song’s potential benefits. Ultimately, the song proved to be more beneficial for him than the fish stall, largely because he tapped into the feminine market.
While Shahid Nazir may not be aware of feminism in political or literary circles, he possesses a keen understanding of women’s shopping habits. Having a background linked to feminist areas in Punjab, where women manage their homes with the limited money they receive from their husbands, he is familiar with the nature of middle-class women. His awareness likely stems from experiencing domestic life in Pakistan and adapting to the English lifestyle while employed in the United Kingdom. Shahid Nazir recognized that rising expenses on food made thrifty housewives more sensitive to their expenditures. This insight prompted him to include “ladies” in the lyrics of his song. In a conversation with Zeeshan Sheikh, he expressed that attracting the feminine perspective was his expected return. He anticipated that when women turned to him to buy fish, men would follow in large numbers. While he may have understood crowd psychology, it is evident that he recognized the importance of appealing to the feminine perspective and shopping addiction as his primary target. He successfully achieved this through the creation of his “One Pound Fish” phrase, which drew in middle-class women with its simple lyrics and the catchy slogan of spending only one pound for the fish (Sheikh, 2013).
Conclusion and Popularity of “One Pound Fish”
In short, the popularity of “One Pound Fish” can be attributed to its multifaceted reasons, including cultural, financial, and feministic factors. Pop artifacts often have various motivations behind their creation before gaining popularity. The intercultural connection of the song contributes to its widespread appeal, resonating not only in the United Kingdom and South Asia but also reaching audiences in America and Canada, showcasing its global success. Additionally, the economic background should not be overlooked, as the fish-selling boy aimed to earn more for his family and education. Shahid Nazir’s understanding of the feministic perspective on shopping and crowd psychology played crucial roles in the song’s success. He recognized the need to be creative, colorful, and melodious to captivate women’s hearts and sell more fish. The unexpected attraction of English ladies to Punjabi male melody further exceeded the singer’s expectations. Subsequently, Shahid Nazir leveraged his newfound fame for marketing opportunities with other companies, adding another layer to the cultural and economic aspects of this pop phenomenon (“‘One Pound Fish’ family prays for Christmas hit”).
Popularity of “One Pound Fish”: References
- Butter, Susannah. (November 20, 2012). “The One Pound Fish man: everyone’s hooked, including Warners.” Evening Standard. Evening Standard. Retrieved on November 4, 2016 from http://www.standard.co.uk/lifestyle/london-life/the-one-pound-fish-man-everyones-hooked-including-warners-8335130.html
- Fatunwase, F. B. Pound Fish. BAFA. Xlibris LLC.
- Fairbairn, E. (November 25, 2012). “Fish Seller’s Catchy Tuna May Hit No1.” The Sun. Retrieved on November 4, 2016 from https://www.thesun.co.uk/archives/news/285266/fish-sellers-catchy-tuna-may-hit-no1/
- ‘One Pound Fish’ family prays for Christmas hit. (December 16, 2012). Dawn. Dawn. Retrieved on November 4, 2016 from http://www.dawn.com/news/771673/one-pound-fish-family-prays-for-christmas-hit
- Sheikh, Z. (January 4, 2013). “One pound fish to million-pound hit!” Pakistan Tribune. Retrieved on November 14, 2016 from http://blogs.tribune.com.pk/story/15469/one-pound-fish-to-million-pound-hit/
Relevant Questions: Popularity of “One Pound Fish”
- Cultural Impact: How has the song “One Pound Fish” achieved popularity and what cultural factors contribute to its widespread recognition?
- Viral Success: What role did social media and online platforms play in the rapid and widespread popularity of “One Pound Fish”?
- Legacy and Longevity: How has “One Pound Fish” maintained its popularity over time, and what elements of the song or its cultural context have contributed to its enduring legacy?
