Introduction: “I Tweet, Therefore, I am”
Digital media and social media platforms have taken the world by storm in the 21st century, as argued by Andrew Lam in his article “I Tweet, Therefore, I am.” Not only have they changed the way people communicate, but they have also transformed the dissemination of information, becoming tools in the real world and giving rise to newer and unique virtual lifestyles. Lam analyzes the widespread effects of social media on the new generation, which actively engages in sending viral messages, making instant recordings, and taking on the role of real journalists, maintaining a dual focus with “one eye on the electronic mirror and the other on reality” (Lam 28).
To illustrate his point, Lam narrates an incident involving Bill Nye, emphasizing how individuals now record events similar to how a boy recorded an earthquake live from a collapsing building at the risk of his own life. Lam provides various examples to underscore the shift towards a world of news gatherers, where everyone is cautious in using their cameras to record and upload content on platforms like YouTube or Facebook. This shift, according to Lam, not only diverts their attention but also diminishes their empathetic feelings, turning them into human machines engrossed in projecting themselves. However, Lam also notes that this transformation has simultaneously endowed individuals with the unique power of becoming virtual actors and workers, earning from the comfort of their bedrooms. To support his argument, he cites examples such as Julian Assange and Mark Zuckerberg, making it evident that this new media has not only divided their attention but has also empowered them, making them more self-reliant.
Attention in “I Tweet, Therefore, I am”
The initial example that Lam recounts serves as a compelling illustration of how digital media has fractured people’s attention. His reference to Professor Bill Nye and the students’ engrossment in recording highlights a phenomenon where individuals are more inclined to shape events in the virtual world than pay attention to the reality unfolding around them. Another incident involves a boy who recorded a building collapse while narrowly escaping danger. This narrative emphasizes a pervasive trend where individuals, in critical moments, prioritize capturing the event for virtual consumption over responding to the real-world situation. Lam aptly terms this behavior as “narcissism and voyeurism” (28), suggesting that individuals are so absorbed in expressing themselves that their attention becomes self-centered, viewing reality through the lens of personal expression.
This trend is further exemplified by instances like a recent Facebook post depicting a drowning man desperately pleading for help while onlookers, instead of assisting, choose to record the tragedy. The emphasis here lies on the individuals’ narcissistic tendencies, wherein their inner satisfaction stems from expressing themselves in the virtual world, creating a perception that their existence is validated through virtual presence. This intertwining of digital expression and personal satisfaction has become a significant aspect of contemporary life.
Empowerment and “I Tweet, Therefore, I am”
The second argument presented by Lam revolves around the empowerment that individuals have achieved through the evolutionary progress of digital media. These social media platforms now serve as tools wielded by people, enabling them to carve out a name for themselves. Individuals can leverage their skills to become instant sensations, be it as actors or singers, achieving widespread recognition through platforms like YouTube. Lam illustrates this point with the example of a Filipino singer who gained fame through such channels. Another noteworthy instance is that of an Egyptian blogger whose impactful online activism triggered mass protests in Cairo, ultimately resulting in the ouster of Egyptian dictator Hosni Mubarak.
Furthermore, Lam highlights the financial empowerment facilitated by these platforms. Individuals now have the ability to earn income through various online pursuits such as marketing, writing, or showcasing their skills to a global audience. The prospect of earning a living while sitting at home has become a reality. This not only constitutes an individual’s digital identity but also encompasses their digital business and work, demonstrating the multifaceted ways in which digital media has empowered individuals on both personal and professional fronts.
Independence in “I Tweet, Therefore, I am”
The third argument put forth by Lam revolves around the theme of independence facilitated by social media platforms. These platforms offer widespread access, allowing individuals to express themselves and gain recognition through their skills. A prominent example is that of Julian Assange, who significantly impacted the global stage by revealing classified information through Wikileaks, challenging even the world’s only superpower. Another illustrative case is that of Mark Zuckerberg, whose Facebook platform now boasts a user base larger than the populations of several countries.
On the financial front, social media provides a gateway for skilled workers, artists, and ordinary individuals to earn a livelihood from the comfort of their homes. The accessibility and opportunities presented contribute to a sense of financial independence. Additionally, these platforms offer a space for self-expression, evident through posts on Facebook and tweets on Twitter. People can freely express themselves in this virtual realm, articulating thoughts that they might hesitate to voice in public spaces. However, Lam notes that this independence comes with a dual nature—individuals present one face in the virtual world while their true identity remains grounded in reality.
Yet, this newfound independence comes at a cost. Lam contends that the intense focus on self-satisfaction and projection in the virtual realm has led individuals to lose touch with their true feelings. The constant engagement in projecting oneself on social media may detract from genuine empathy and reactions to real-world incidents, shaping a disconnect between the virtual and authentic dimensions of human experience.
Conclusion: “I Tweet, Therefore, I am”
In short, Andrew Lam adeptly captures the profound transformations that digital media has ushered into the lives of ordinary people. It has not only led to the emergence of split personalities, with one existing in the online realm and the other in the offline world, but it has also empowered individuals to establish their names through the display of skills and technical know-how. Numerous individuals are leveraging these media platforms effectively for marketing, blogging, and tweeting, attaining significant influence.
Furthermore, Lam notes that digital media has granted some individuals power surpassing even that of states. However, a regrettable aspect is the growing trend of people shifting their focus to the virtual world, expressing a sense of boredom with the mundane reality they encounter every day. This mass migration to the virtual realm is occurring, and Lam emphasizes that there is no turning back, drawing parallels with past industrial revolutions and modernization. Backed by references and examples, Lam convincingly demonstrates that the trend of joining social media networks is on the rise. He underscores the concerning reality that an increasing number of individuals are forfeiting their true identities for virtual personas, succumbing to addiction in a world where forward movement is the only trajectory, leaving no room for retreat.
Works Cited: “I Tweet, Therefore, I am”
Lam, Andrew. “I Twee, Therefore, I am.” Diana George, John Trimbur. Reading Culture. Vol. 8. New York: Longman Pearson, 2014.
Relevant Questions about “I Tweet, Therefore, I am”
- How does “I Tweet, Therefore, I am” depict the influence of social media on individuals’ attention and perception of reality?
- In what ways does “I Tweet, Therefore, I am” argue for the empowerment of individuals through social media, both financially and in terms of self-expression?
- What concerns are highlighted in “I Tweet, Therefore, I am” regarding the increasing trend of individuals losing their true identities in the virtual world?
